Job description

PURPOSE AND OVERALL RELEVANCE TO ORGANIZATION

The Senior Manager Performance Marketing EMC is responsible for defining and leading the Performance Marketing strategy across EMC, driving quality traffic, app installs, demand generation, consumer acquisition and net sales across the adidas eCommerce website and app. The role will lead a team of Managers and Senior Specialists while overseeing media investment, campaign effectiveness and performance across Paid Search, Paid Social, Affiliates, Display, Programmatic and App Marketing.

KEY RESPONSIBILITIES

• Define and lead the performance marketing strategy across EMC, aligned with business objectives, brand priorities and global direction.
• Lead, develop and manage a team of Performance Marketing Managers and Senior Specialists, ensuring clear ownership, capability development and strong delivery.
• Translate category, franchise and commercial priorities into measurable media strategies across brand commercial moments across EMC to meet monthly, quarterly and yearly Net sales targets.
• Own performance media planning and budget allocation across markets and channels to deliver traffic, installs, consumer acquisition, net sales and efficiency targets.
• Partner with eCommerce, Digital Brand, Brand Comms, Omnichannel and Finance teams to create connected consumer journeys across website and app.
• Lead senior relationships with media and creative agencies, technology platforms and franchise partners, ensuring clear accountability and high-quality delivery.
• Oversee campaign performance, forecasting and optimization, identifying business risks and opportunities and guiding investment reallocations.
• Drive the adoption of AI and automation across media planning, optimization, creative development and reporting to improve efficiency, decision-making and business performance.
• Define the paid media creative strategy and ensure creative development is informed by channel requirements, consumer insights and performance data.
• Identify and scale new platforms, technologies and media solutions that can drive sustainable eCommerce growth.
• Lead the CRM acquisition strategy in partnership with the CRM Manager, driving sustainable top- and bottom-line growth while building lasting digital connections with consumers.
• Share strategic insights and best practices with regional, hub and global teams.

• Drive a full funnel mindset in EMC with a clear focus on driving Incremental and efficient reach together with the brand media team
• Responsible for driving category activations across the funnel with commercially aligned KPIs to support long term and short term brand needs.

KPI’S

• Managing monthly performance media campaigns’ KPIs
• Traffic, Installs, Revenue, and cost of sale targets
• Consumer Sentiment Tracking
• Team performance and capability development
• Consumer and CRM acquisition
• AI adoption and acceleration
• Growth mindset within and across teams

KEY RELATIONSHIPS

• Hub: Digital team, eCommerce, Brand team
• Regional: EMC and MENA leadership and functional teams
• Local Internal: Digital, eCommerce, Brand Comms, Finance and Omnichannel teams
• Local Externals: Media and creative agencies, platforms, technology partners and franchise partners

KNOWLEDGE, SKILLS AND ABILITIES

• Strong strategic knowledge of performance marketing, eCommerce and consumer acquisition within sport, fashion, lifestyle, retail or a related industry (FMCG or sporting goods industry candidates preferred).
• Extensive experience across Paid Search, SEM, Paid Social, Affiliates, Display, Programmatic and App Marketing.
• Proven experience managing large media investments across multiple markets and business priorities.
• Strong people-leadership experience. Ability to handle complexity and remain mature, responsible and calm under pressure.
• Curious and passionate about eCommerce and Digital Marketing and the interaction of the different channels. Comfortable with the rapid evolution of (marketing) technology and excited to continue to develop and enhance knowledge, skills and experience. Experience with attribution modelling is a plus.
• Logical thinker, able to synthesize knowledge, data and experience to develop and communicate solid conclusions and recommendations.
• Strong (written and verbal) communication and interpersonal skills. Clear communicator that is collaborative and able to build strong relationships quickly.
• Strong time management, organizational, planning and prioritization skills. Diligence, attention to detail and a strong work ethic.
• Data driven, with experience in relevant web and app analytics platforms (e.g. Google Analytics, Adobe Analytics & AppsFlyer) with strong quantitative and qualitative analytical skills.
• Advanced computer skills, proven experience in Excel and PowerPoint.

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS

• University degree in Marketing/Media and a proven previous experience (minimum 8-10 years) in either agency (Digital, eCommerce) or a client side Performance Marketing role.
• Minimum 3–5 years of people-management experience.
• Fluency in English both spoken and written is mandatory. Arabic is a plus.