Role Description We are seeking a creative, strategic, and digitally focused Social Media Manager to develop and manage the organization’s social media presence across relevant platforms. The role involves creating and implementing social media strategies, developing engaging content, managing publishing schedules, and strengthening brand awareness and audience engagement. The Social Media Manager will plan and coordinate content calendars, write and edit social media content, collaborate with creative and marketing teams, and monitor audience interactions and online communities. You will analyze social media performance, identify trends, track key metrics, and use insights to optimize content and campaign effectiveness. The role also includes managing social media campaigns, coordinating with external partners or creators, responding to audience inquiries, maintaining brand consistency, and staying informed about emerging digital trends and platform developments. Strong creativity, communication, analytical, organizational, and project management skills are essential. Qualifications Bachelor’s degree in Marketing, Communications, Digital Media, Business, Public Relations, or a related discipline. Strong understanding of social media platforms, content marketing, digital engagement, and brand communication. Excellent writing, editing, storytelling, and visual content coordination skills. Strong knowledge of social media trends, audience behavior, content formats, and platform best practices. Ability to develop and execute social media strategies aligned with brand and business objectives. Strong analytical skills with the ability to interpret engagement, reach, conversion, and campaign performance data. Excellent communication and community management skills with a professional and engaging approach. Strong organizational and project management skills with the ability to manage content calendars and multiple campaigns. Proficiency in Microsoft Office and familiarity with social media management, analytics, content creation, and scheduling tools. A creative, proactive, adaptable, and results-oriented approach with strong attention to brand consistency and audience experience.