On-site Full Time
Easy Lease Motor Cycle Rentals -
UAE , Dubai
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Company

Job Details

Experience 3 to 7 years
Salary 8000 - 12000 AED
Employment Full Time
Gender Any
Education Bachelor of Business Administration(Management), Bachelor of Arts(PR/Advertising), Master of Arts(PR/ Advertising), MBA/PG Diploma in Business Mgmt(Marketing)
Category Sales
Industry Automotive

ROLE PURPOSE
To execute Easy Lease Group's digital marketing strategy across the Group and designated portfolio companies, strengthening digital presence, generating qualified leads, and improving measurable commercial performance across paid, organic, web, and social channels.
ROLE SCOPE
A hands-on Group role supporting selected portfolio companies based on priority, working under the Deputy CEO and coordinating with Sales, IT, the Senior Multimedia Designer, freelancers, agencies, and other stakeholders as required.
A. Performance Marketing & Lead Generation

  • Plan, launch, manage, and optimize Google, Meta, LinkedIn, TikTok/YouTube, retargeting, and other relevant paid campaigns; manage budgets, audiences, keywords, bidding, testing, CPL/CPA, conversion, and ROAS.

  • Drive qualified lead generation and work with Sales/CRM owners to track source, lead quality, opportunity progression, and revenue attribution where available.

B. SEO, Websites & Digital Visibility

  • Own day-to-day SEO execution including keyword research, on-page optimization, Search Console, local search, competitor visibility, and coordination of technical fixes.

  • Monitor Group and designated subsidiary websites, landing pages, forms, calls-to-action, and user journeys; coordinate conversion improvements and A/B tests.

C. Social & Content Deployment

  • Manage designated LinkedIn, Instagram, Facebook, TikTok, YouTube, Google Business, and other profiles, ensuring accurate, active, and brand-consistent presence.

  • Translate approved Group content strategy into channel calendars and publishing plans; brief the Senior Multimedia Designer and coordinate freelancers for required campaign assets.

D. Analytics, Optimization & Reporting

  • Own GA4, Tag Manager, pixels, conversion events, UTM standards, and campaign tracking; monitor traffic, leads, funnel performance, and channel efficiency.

  • Provide concise weekly/monthly performance reporting with clear actions on budget reallocation, creative, targeting, SEO, conversion, and underperforming activity.

E. Marketing Operations

  • Maintain advertising accounts, access rights, budgets, campaign records, and vendor/freelancer deliverables; monitor competitors, platform changes, and practical AI/search developments.

Desired Candidate Profile

  • 3-5 years of hands-on experience in digital/performance marketing, paid media, SEO, lead generation, or a closely related role.

  • Proven experience personally managing campaigns and budgets, optimizing performance, and reporting commercial outcomes.

  • B2B and B2C exposure preferred; UAE/GCC, mobility, automotive, logistics, technology, services, or multi-brand experience is advantageous.

  • Experience coordinating designers, freelancers, developers, agencies, or media partners is advantageous.

  • Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and practical TikTok/YouTube advertising knowledge.

  • GA4, Google Tag Manager, Search Console, pixels/conversion events, UTM tracking, and attribution fundamentals.

  • SEO tools, website CMS/landing-page management, conversion optimization, and basic A/B testing.

  • Looker Studio and Advanced Excel; Power BI/Tableau are advantageous but not essential.

  • Working knowledge of CRM/lead-management, social scheduling, marketing automation, and AI-enabled marketing tools.

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UAE, Dubai
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