Job description

Job Summary:

The role will focus primarily on photography, videography, short-form video production, and editing, covering coffee, beverages, food, bakery and pastry products, outlets, campaigns, events, activations, and overall brand experiences. The successful candidate will work closely with the Brand & Marketing Manager, as well as Coffee, Kitchen, Pastry, Bakery, Operations, and outlet teams, to translate creative briefs and marketing plans into engaging, high-quality, platform-ready content

• Content Production
• • Create high-quality photography and videography for multiple specialty coffee and F&B brands.
• • Shoot and edit Reels, Stories, short-form videos, social media posts, and campaign content.
• • Produce visually engaging content featuring coffee, beverages, food, bakery and pastry products, lifestyle concepts, outlets, and events.
• • Capture behind-the-scenes content, including coffee preparation, brewing, latte art, food preparation, plating, baking, pastry production, and other operational processes.
• Creative Development
• • Plan and execute content shoots based on marketing briefs, campaign requirements, and monthly content plans.
• • Develop fresh and relevant creative concepts while maintaining the unique visual identity and positioning of each brand.
• • Stay updated on current social media, F&B, hospitality, and specialty coffee content trends and identify relevant creative opportunities.
• • Contribute creative ideas for product launches, seasonal campaigns, promotions,
• collaborations, and new outlet openings.
• Editing & Post-Production
• • Edit photography and video content to a professional standard.
• • Handle colour correction, sound, text overlays, transitions, basic retouching, and other postproduction requirements.
• • Ensure final content is optimized for the relevant social media platforms and formats.
• • Maintain organized files for raw footage, photography, edited assets, and final approved content.
• Events & Brand Activations
• • Provide photography and videography coverage for events, activations, collaborations, pop-ups, launches, and other brand activities when required.
• • Coordinate with relevant departments and outlet teams to ensure products, locations, and operational requirements are ready for scheduled shoots.
• Collaboration & Delivery
• • Work closely with the Brand & Marketing Manager to execute creative briefs and marketing requirements.
• • Coordinate effectively with Coffee, Kitchen, Pastry, Bakery, Operations, and outlet teams during content production.
• • Manage multiple content requirements across different brands while maintaining consistency and quality.
• • Deliver content within agreed timelines and respond professionally to creative feedback and revisions.

• • 2–4 years of hands-on experience in content creation, photography, videography, or a similar creative role.
  • Previous experience within F&B, specialty coffee, cafés, restaurants, hospitality, or lifestyle brands is strongly preferred.
  • Strong portfolio demonstrating actual hands-on photography, videography, editing, and short form social media content.
  • Strong understanding of food and beverage photography and videography.
  • Hands-on experience with professional cameras, lighting, composition, framing, and mobile content production.
  • Strong photo and video editing skills.
  • Experience using Adobe Creative Suite, DaVinci Resolve, CapCut, or similar editing tools.
  • Good understanding of Instagram, TikTok, Reels, Stories, and current short-form content formats.
  • Knowledge or experience within the specialty coffee industry will be considered an advantage.
  • Strong creative eye with excellent attention to visual details.
  • Good written and spoken English; Arabic is an advantage.
  • Ability to work across multiple brands and adapt content to different brand identities and visual guidelines.
  • Ability to work independently and manage shoots from concept through final delivery.
  • Flexible to travel between outlets and attend shoots, product launches, events, and activations when required.