• Marketing Plastics’ Specialist Job Description Overview: We are seeking a results-driven Marketing Officer to lead, develop, implement, and execute strategic marketing plans for our company.
• The ideal candidate will have a strong background in marketing, excellent leadership skills, and a proven track record of driving growth and engagement. As a marketing officer, you will oversee all marketing initiatives, including digital marketing, brand management, market research, and promotional activities.
• Responsibilities: Marketing Strategy: Develop and execute comprehensive marketing strategies to drive brand awareness, customer engagement, and revenue growth. Conduct market research to identify trends, opportunities, and threats in the market. Analyze customer insights, consumer trends, market analysis best practices to build successful strategies. Brand Management: Develop and maintain the brand identity, ensuring consistency across all marketing channels and campaigns. Manage the creation of marketing materials, including brochures, videos, and promotional items. Implement and enforce brand guidelines to maintain a strong brand presence.
• Campaign Management: Plan and execute marketing campaigns across various channels to promote products, services, and events. Analyze campaign performance and adjust strategies as needed to achieve desired outcomes. Coordinate with external agencies and vendors to execute campaigns effectively.
• Data Analysis and Reporting: Utilize data analytics tools to track marketing performance metrics, analyze trends, and provide actionable insights. Prepare regular reports detailing the effectiveness of marketing campaigns and initiatives. Use data-driven insights to optimize marketing strategies. Budget Management: Develop and manage the marketing budget, ensuring cost-effective strategies and efficient use of resources. Monitor expenditures and campaign costs, making adjustments to stay within budgetary constraints. Market Research: Conduct market research to identify trends, competitors, and market opportunities. Analyze consumer preferences and demographic data. Use research findings to create targeted marketing campaigns. 

Skills

• Analytical skills: You should have strong analytical skills to measure and analyze the effectiveness of marketing and PR campaigns and make recommendations for improvement.
• Strong written and verbal communication skills, with the ability to craft compelling messaging for various audiences, including customers, media contacts, and industry influencers.
• Demonstrated ability to analyze market data and provide actionable insights that inform product development, marketing and sales strategies, and other business decisions.
• Strong interpersonal skills, with the ability to build and maintain positive working relationships with colleagues at all levels of the organization.
• Content Creation: Create engaging and relevant content for various marketing channels (website, blog, social media, email). Develop marketing collateral, including brochures, videos, and infographics. Ensure all content aligns with the brand & strategy.
• Email Marketing: Design and execute email marketing campaigns to nurture leads and engage customers, optimize email content for better performance. Segment email lists based on demographics. Event Planning: Organize and coordinate promotional events, trade shows, and product launches. Develop event marketing strategies and collaborate with stakeholders for successful execution.
• Analytics and Reporting: Use analytics tools to track marketing campaign performance and generate reports. Provide regular reports with insights and recommendations to improve marketing strategies. Collaboration: Collaborate with cross-functional teams, including sales, finance, product development, and customer service, to ensure consistent messaging and branding. Work with external agencies and vendors when necessary, Requirements: Proven experience in marketing, content creation, and social media management in the region. Strong understanding of marketing principles and the ability to apply them in various marketing channels. Proficiency in marketing software and tools (Google Analytics, CRM, email marketing platforms, social media management tools). Exceptional written and verbal communication skills. Creative mindset with the ability to think outside the box and generate new ideas. Excellent analytical skills and data-driven thinking. Ability to work independently and in a team environment. Benefits: Competitive salary and performance-based bonuses. Company Car Company Sim Company Laptop Opportunities for professional development and training. Alasar Alhadith is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences.