What you will do:

• Supervise Marketing Strategy, plan & implementation

o Define and develop the annual marketing strategy in alignment with the business’ objectives

o Design the corresponding communications plan in accordance with the approved strategy

• Brand Management

o Develop a strategic direction plan for brand’s association with external/internal stakeholders (Global Aftersales brands including Al-Futtaim Auto Centers (ALAC), external but relevant businesses) as part of the wider experiential strategy.

o Work with the heads of each business and central PR team to develop the appropriate communication & PR strategies. 

• Social Media Management

o Development and strategic steering of the brand social media strategy in line with the wider marketing and business goals 

o Development and management of “always-on” brand and product social content complimenting ongoing campaigns and brand positioning

o Integration and implementation of social media into all brand activities, both physical and virtual.

• Digital:

o Coordinate cross functionally with internal teams to manage:

Individual business websites to ensure compliance to brand standards, tonality, and communication direction 

Digital media planning & performance 

CRM communications to ensure efficiencies of outbound marketing initiatives

• Campaign and Agency management

o Active participation in all campaign planning, management, and implementation across the agency ecosystem.

o Active participation in agency partner management with marketing colleagues and attendance of all agency status sessions.

• Analytics & Reporting

o Development and implementation of regular reports, in cooperation with business head and central marketing team, focusing on brand performance in the experiential and digital spaces. 

o Delivery of a quarterly “insights” report focusing on brand performance in the responsible domain for the previous quarter - aimed at providing tangible recommendations towards “future plans” to meet both brand and business goals.

o Marketing Investment tracking and management including supervision of PO issuance, invoicing and budget updates

Skills

Required Skills to be successful:

• You should have B2B & B2C experience 
• After Market experience 
• Excellent communication skills 
• Proactive & creative 

About the Team:

You will be reporting to Head of Marcomms & Planning.

What equips you for the role:

• Business qualification with a strong understanding of operational & commercial marketing
• B2B and/or B2C expertise/experience mandatory
• Preferable to have some previous experience and knowledge on the UAE’s legal landscape when it comes to MarComs related topics
• Budget management for central costs and specific projects/initiatives
• Needs to be fully proficient in Microsoft Office Tools (Word, Excel and PowerPoint)
• 5 - 8 years B2C or B2B marketing experience with relevant exposure to the automotive industry.
• Excellent verbal and written English communication skills essential. 
• Due to the nature of this exciting opportunity, the role will need to be highly flexible, can move in a fast-paced competitive environment, and deliver against team objectives. 
• Manage and support the Global After Sales marketing team including Al-Futtaim Auto Centers (ALAC)
• Keep a good relationship with all Head of Businesses and work with them on the marketing strategical direction for their departments and cascade to the marketing team members
• Maintain the overview and follow up on the different project and initiatives and ensure all will be within the agreed timing and budget