We are seeking a dynamic Social Media Marketing Manager to join our team. The ideal candidate will possess substantial experience in social media marketing, with a proven track record of creating eye-catching, targeted advertisements. This role requires a strategic thinker who can effectively share content with specific demographic groups to enhance our brand's visibility and engagement.
Responsibilities:
- Develop and implement social media advertising campaigns that align with our business objectives.
- Analyze and refine targeting strategies to ensure optimal reach and engagement.
- Collaborate with the marketing team to create compelling and innovative ad content.
- Monitor campaign performance and adjust strategies as needed to maximize results.
Required Skills:
- Strong understanding of social media platforms and advertising tools.
- Ability to create visually appealing and impactful advertisements.
- Experience with audience segmentation and targeting.
- Excellent communication and collaboration skills.
- Proficiency in analytics tools and metrics to track ad performance.
Additional Information:
- This is a full-time position with competitive compensation and benefits.
- Candidates should be prepared to provide a portfolio of previous work demonstrating successful social media campaigns.
- We value creativity, dedication, and a data-driven approach to marketing.
Skills
- Enthusiastic professional with a keen understanding of social media evaluation metrics using relevant online software and tools.
- Skilled in handling content planning, ideation, creation, and delivery for platforms like Facebook, LinkedIn, Instagram, and Twitter.
- Familiarity with recent digital marketing trends and the best SEO practices.
- Proven track record of published content as a writer, blogger, or social media handler.
- Efficient in exchanging knowledge through written and informal discussions with colleagues and senior management.
- Adept at understanding market trends, consumer requirements, and company capabilities to plan customer-centric online campaigns.