• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies, and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyse consumer behaviour and adjust email and advertising campaigns accordingly
• Communication with HQ marketing and product team to align company strategy and plan
• Product management support for AA and SDA category

Skills

• 5+ years of experience in marketing, with at least 2 years in the UAE market
• Demonstrable experience in marketing together with the potential and attitude to learn
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• A sense of aesthetics and a love for great copy and witty communication
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Experience in social media marketing, indoor/outdoor marketing, and e-commerce management
• Strong communication and interpersonal skills
• Proven ability to manage a team and drive results
• Creative problem solver with a results-oriented mindset
• Preferable native Arabic speaker
• Bachelor's degree in Marketing or a related field
• Computer skills – MS office (ppt, excel, word, etc.)