Responsibilities:

Participate in providing proactive planning, management, and outreach for public relations initiatives, including corporate, government and/or community affairs programs.

Participate in developing effective internal and external communications strategies and position these communication strategies for maximum effectiveness. • Partial accountability for all corporate communications plans (internal and external) which include strategic and tactical corporate campaigns.

Client Management

Serve as the supporting point of contact for key clients, fostering strong relationships and understanding their PR needs.

Regularly communicate with clients through the PR Managers and Communication

Department’s team, to provide updates, gather feedback, and ensure client satisfaction.

Media Relations

Support and cultivate relationships with journalists, editors, and influencers in relevant industries.

• Drafting compelling press releases, media kits, and other PR materials.

Content Creation

Collaborate with internal and external content creation team to develop engaging and impactful content, including blog posts, articles, and social media content.

Ensure that all content aligns with clients' messaging and brand voice.

Analytics and Reporting

Participating in monitoring and analysing PR campaigns, providing regular reports on key performance indicators (KPIs) to clients and agency leadership.

Use data insights to refine strategies and improve results over time.

Industry Expertise

Stay updated on industry trends, best practices, and emerging technologies in the field of public relations.

Apply this knowledge to continuously innovate and improve the agency's PR offerings.

Skills

Skills and Qualifications:

Bachelor’s degree in public relations, communications, journalism, political science, international affairs or a related field.

Minimum 3+ years of experience in public relations, with a proven track record of successful PR campaign execution.

Excellent Arabic and English written and verbal communication skills, including the ability to craft compelling messaging and pitches.

Experience in media relations, crisis communication, and content creation.

Demonstrated ability to build and maintain strong relationships with clients and media contacts.

Strategic thinking and problem-solving abilities, with a results-oriented mindset.

Familiarity with PR tools and software for media monitoring, analytics, and reporting.

Ability to thrive in a fast-paced and dynamic agency environment.