• Creating and managing marketing and PR campaigns, including content creation, social media management, and media relations.
• Conducting market segmentation and customer profiling to identify target audiences and their needs.
• Managing social media platforms, monitoring social media conversations, and engaging with customers to build brand awareness and loyalty.
• Providing regular reports and presentations to stakeholders on the effectiveness of marketing and PR activities and making recommendations for improvement.

Skills

• Marketing and PR skills: You should have strong marketing and PR skills, including experience in developing and implementing marketing and PR strategies, content creation, social media management, and media relations.
• Proven ability to develop and manage budgets for marketing and PR activities, with a track record of achieving financial targets while maximizing return on investment.
• Proven ability to build and maintain relationships with key stakeholders, such as media outlets, partners, and industry experts, through effective communication and relationship management.
• Demonstrated experience in crisis communications, including the ability to handle sensitive issues and communicate with clarity, empathy, and professionalism.