Job description: 

• Assist in the formulation of strategies to build a lasting App Marketing connection with consumers.
• Plan and monitor the ongoing campaigns on App marketing channels (networks/social/programmatic) 
• Experienced in Google Ads and Social Channels and MMP integrations
• Share creative and content best practices with brand teams
• Collaborate with Channel Managers to improve App Marketing conversion funnel 
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Adjust, Firebase etc.) 
• Acquire insight in online marketing trends and keep strategies up to date 
• Maintain partnerships with media agencies and vendors  
• Support the channel owner in day-to-day task to fulfill the App & Display KPI’s 

Skills

Requirements 

• Google Ads: Experience with Google Ads platform and/or Google Ads Editor
• Data reporting: Able to create (excel, google sheets, data studio) marketing reports
• App marketing: Understanding of MMP (mobile measurement partner) like Adjust, branch, etc
• Proven experience as Digital Marketing Executive or similar role 
• Excellent understanding of digital & Mobile marketing concepts and best practices 
• A basic understanding of Marketing Funnels and audiences 
• Experience with B2C Marketing, Google AdWords and External Display vendors 
• Working knowledge of ad serving tools (e.g., Criteo, Display Networks, app networks) 
• Perfect knowledge of web analytics tools (e.g. Google Analytics, Adjust, WebTrends etc.) 
• Experience of out-of-home advertising (outdoor advertising) will be a big plus
• Skills and experience in Digital marketing tools 
• Analytical mindset and critical thinking 
• Excellent communication and interpersonal skills 
• BSc/BA in marketing or relevant field