The Marketing Manager will develop and execute marketing strategies for residential off-plan sales, managing campaigns from pre-launch through to post-sale customer engagement. This role includes driving lead generation, optimizing campaign performance, and supporting sales efforts to achieve project goals

Client Details

The client is a real estate developer focused on delivering ultra-luxury residential, commercial, and mixed-use developments.

Description

We are seeking an experienced and results-driven Marketing Manager with a strong background in residential off-plan sales. The successful candidate will be responsible for leading the marketing efforts through the full lifecycle of sales campaigns, from pre-launch strategies to post-sale customer engagement. You will work closely with the sales, development, and creative teams to develop and execute comprehensive marketing plans that drive awareness, engagement, and conversion of residential off-plan properties.



Key Responsibilities:



Strategic Planning & Market Research


Develop and implement marketing strategies for residential off-plan sales, aligned with overall business goals and sales objectives.Conduct market research to understand trends, competitor activity, and customer insights.Identify and target key buyer personas for off-plan properties based on demographics, preferences, and buying behavior.Collaborate with developers to understand project timelines, features, and selling points to craft marketing messages.


Pre-Launch Marketing Campaigns


Design and execute multi-channel pre-launch campaigns to generate awareness and interest in upcoming residential projects.Develop content and messaging that highlights the unique selling propositions (USPs) of the properties, including location, design, and amenities.Coordinate the production of promotional materials, brochures, digital content, and advertisements in collaboration with creative teams.Manage event planning and execution for project launches, show homes, and site tours.Leverage social media, email marketing, and PR to build anticipation and excitement.


Lead Generation & Sales Support


Implement digital marketing campaigns (Google Ads, Facebook, Instagram) aimed at lead generation for off-plan sales.Manage relationships with external agencies, vendors, and real estate brokers to ensure seamless lead generation and nurturing.Create and maintain a CRM system for tracking and qualifying leads, ensuring that all marketing leads are effectively handed over to the sales team.Develop marketing materials and sales collateral, including property brochures, virtual tours, and presentations.Support the sales team with marketing assets that enhance their engagement with potential buyers.


Sales Campaign Management


Develop promotional offers and incentives to boost off-plan sales.Monitor and optimize campaign performance across all channels, adjusting strategies to improve conversion rates.Collaborate with the sales team to ensure alignment between marketing activities and sales objectives.Track sales progress and provide reports on marketing ROI, conversion rates, and lead metrics.


Customer Engagement & Post-Sale Communication


Develop post-sale marketing strategies aimed at nurturing buyer relationships and promoting brand loyalty.Coordinate the delivery of regular updates to buyers on project milestones and construction progress.Plan and execute handover events, home tours, and other initiatives to engage buyers and reinforce positive brand experiences.Implement referral programs and campaigns to leverage customer networks for future sales.


Budgeting & Performance Tracking


Manage marketing budgets for individual projects, ensur

Skills

Marketing Manager