Responsibilities:
1. Business Development:
Identify and pursue new business opportunities through market research and lead generation.
2. Marketing:
Develop and execute marketing strategies to increase brand awareness and generate qualified leads.
Create compelling marketing campaigns, including digital advertising, email marketing, and content creation.
Conduct market research to identify target markets, industry trends, and competitor activities.
Collaborate with the product team to provide insights and feedback for product enhancements and improvements.
Analyze marketing data and metrics to measure campaign effectiveness and make data-driven decisions.
3. Brand Management:
Ensure consistent brand messaging and positioning across all marketing and business development efforts.
Monitor and manage online reputation, including social media channels and review platforms.
Develop and maintain marketing collateral, including sales presentations, brochures, and website content.
Represent the company at industry events, conferences, and networking opportunities.
Stay updated on industry trends and best practices in business development and marketing.
Requirements:
1. Proven experience in marketing roles, preferably in the technology or SaaS industry.
2. Strong knowledge of marketing principles, strategies, and tactics.
3. Excellent communication, negotiation, and interpersonal skills.
4. Demonstrated ability to build and maintain relationships with clients and stakeholders.
5. Results-driven mindset with a track record of achieving sales targets and marketing objectives.
6. Analytical mindset with the ability to interpret data and make data-driven decisions.
7. Creative thinker with the ability to develop innovative marketing campaigns.
8. Self-motivated and able to work both independently and collaboratively.
9. Bachelor's degree in business, marketing, or a related field (preferred).
Skills
- Marketing Expereince in SaaS Indsutry
- Digital marketing
- Performance Marketing