The Digital Associate, Senior Digital Associate, or Digital Manager plays a crucial role in driving digital transformation and enhancing online presence for our organization in Abu Dhabi, UAE. This position is designed for individuals with a robust background in digital marketing and management, who are eager to leverage their expertise to optimize digital strategies and improve customer engagement.
Responsibilities:
- Develop and implement comprehensive digital marketing strategies that align with business goals.
- Analyze and report on digital marketing performance metrics to assess effectiveness and ROI.
- Manage and optimize the company’s website and social media platforms to enhance user experience and engagement.
- Collaborate with cross-functional teams to create cohesive marketing campaigns that integrate digital and traditional marketing efforts.
- Stay updated on the latest digital trends and technologies to ensure the company remains competitive in the digital landscape.
- Lead and mentor junior digital team members, fostering a culture of continuous learning and improvement.
- Conduct market research to identify new opportunities for digital growth and customer acquisition.
- Oversee budget management for digital marketing initiatives, ensuring cost-effectiveness and efficiency.
- Implement SEO best practices to improve organic search visibility and drive traffic to the website.
- Engage with customers through digital channels to gather feedback and enhance service delivery.
Preferred Candidate:
- Proven experience in digital marketing, with a focus on strategy development and execution.
- Strong analytical skills, with the ability to interpret data and make data-driven decisions.
- Excellent communication and interpersonal skills for effective collaboration.
- Leadership experience, with the ability to inspire and motivate a team.
- Creative thinker with a passion for innovation in digital marketing.
- Ability to adapt to a fast-paced environment and manage multiple projects simultaneously.
- Strong understanding of SEO, PPC, social media, and content marketing.
- Experience with digital marketing tools and platforms, such as Google Analytics, SEMrush, and social media management tools.
- Detail-oriented with strong organizational skills.
- Ability to work independently and take initiative.
Skills
- Proficiency in digital marketing tools and analytics software.
- Bachelor's or master's degree in business, marketing, or a related field.
- Min. 7 - 12 years of experience in marketing roles, with a focus on events and entertainment companies / clients.
- Strong understanding of SEO and SEM strategies.
- Experience in content creation and management.
- Excellent project management skills.
- Ability to analyze data and derive actionable insights.
- Strong written and verbal communication skills.
- Familiarity with email marketing platforms.
- Knowledge of social media advertising.