Digital marketing, also called online marketing, is the promotion of our services to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
A Digital Marketing Specialist, or Digital Marketer, is responsible for helping maintain a brand by working on marketing campaigns. Their duties include performing market research, strategizing with other marketing professionals and creating content to aid in the success of marketing campaigns
Skills
Digital marketing is both creative (photography, writing, and design) and analytical (Google Analytics, CRO, marketing automation). To be truly successful at digital marketing, you should be able to bring both art and science to your work and understand how to juggle both of these important skill sets