Overview of the role

We are seeking a dynamic Marketing Executive to join our Blue Rewards team at Al Futtaim. The ideal candidate will be responsible for executing effective marketing strategies, assisting with campaign development, and analysing the effectiveness of each campaign to drive program engagement and customer loyalty.

What you will do

• Develop and implement innovative marketing strategies to enhance the visibility and appeal of the Blue Rewards program
• Collaborate with cross-functional teams to coordinate brand awareness and marketing efforts
• Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Create engaging content for a variety of channels including digital, email, and social media to target existing and new customers
• Manage promotional events to increase brand awareness and market engagement
• Monitor and report on the performance of marketing campaigns, gaining insight and assessing against goals
• Assist in budgeting and monitoring expenses
• Actively manage and grow the brand’s presence on social media platforms including content creation, customer interaction and tracking engagement metrics

Skills

Required skills to be successful

• Excellent communication skills, both written and verbal
• Ability to think creatively and innovatively
• Analytical skills to forecast and identify trends and challenges

What equips you for the role

• Bachelor’s degree in marketing, Business Administration, or related field
• 2-3 years of experience in a marketing role, with experience managing social media platforms and campaigns
• Strong understanding of traditional and emerging marketing channels
• Budget-management skills and proficiency