Roles & Responsibilities

• Researching industry-related topics (combining online sources, interviews, and studies)


• Write concise and engaging copy for various channels including digital, websites, external advertising, print, videography, and social media.


• Provides supporting copy/content ideas to the social & content team


• Creates effective copy for press releases, websites, and other interactive media


• Develop long-form copy for LinkedIn articles and blogs


• Develop copy for news-related happenings for an internal weekly newsletter


• Works closely with the web design team to develop products, campaigns, and other content when required


• Research client's products, markets, and keyword usage to compose targeted content


• Interpret creative direction and adapt points from creative briefs into the persuasive copy.


• Submit well-structured drafts within deadlines.


• Collaborate with designers, PR, and other professionals on large- and small-scale marketing projects (e.g. email campaigns and landing pages)


• Edit and proofread copy as needed


• Assisting with managing the editorial element of projects throughout the entire production cycle


• Help ensures all copy communicates consistent voice and style throughout all forms of communications


• Conduct thorough research to ensure all copies are factually accurate, culturally relevant, and resonate with the intended audience.


• Edit and proofread all content for grammar, punctuation, and style consistency, ensuring a polished final product.


• Analyze performance metrics to assess the effectiveness of copy and make data-driven adjustments as needed.

Skills

• A minimum of 5 years of professional copywriting experience, showcasing a portfolio that demonstrates versatility and creativity, preferably from an e-commerce or advertising agency


• Bachelor's degree in English, Communications, Marketing, or a related field is essential for foundational knowledge.


• Attention to detail and ability to manage multiple projects under tight deadlines without compromising quality.


• Ability to meet tight deadlines, prioritize workload and achieve effective results in a dynamic, ever-growing environment


• Self-starter who uses initiative, with a passion for building, learning and experimenting


• Strong creative skills with an ability to see ‘beyond the brief'


• An ability to make simple messages compelling


• The ideal candidate should be comfortable in a fast-paced, multi-tasked, corporate environment


• Should be creative with words and concepts, possess a passion for delivering results.