The Director of Sales and Marketing in the Catering, Food Service, and Restaurant industry is a pivotal role responsible for driving revenue growth and enhancing brand visibility. This position requires a strategic thinker with a deep understanding of market dynamics and customer preferences. The director will lead a team to develop and implement innovative marketing strategies, ensuring alignment with the company's objectives while fostering strong relationships with clients and stakeholders.
Responsibilities:
- Develop and execute comprehensive sales and marketing strategies to achieve company goals.
- Lead and mentor the sales and marketing team to enhance performance and productivity.
- Conduct market research to identify trends, customer needs, and competitive landscape.
- Establish and maintain relationships with key clients and partners to drive business growth.
- Monitor and analyze sales performance metrics to identify areas for improvement.
- Collaborate with cross-functional teams to ensure cohesive brand messaging and customer experience.
- Manage the marketing budget effectively to maximize ROI.
- Oversee the development of promotional materials and campaigns to enhance brand awareness.
- Participate in industry events and networking opportunities to promote the company.
- Continuously evaluate and refine marketing strategies based on performance data and market feedback.
Preferred Candidate:
- Proven experience in a senior sales and marketing role within the catering or food service industry.
- Strong leadership and team management skills.
- Exceptional communication and interpersonal abilities.
- Analytical mindset with a data-driven approach to decision-making.
- Ability to thrive in a fast-paced, dynamic environment.
- Creative thinker with a passion for innovative marketing solutions.
- Strong negotiation and relationship-building skills.
- Proficiency in digital marketing tools and platforms.
- Experience in budget management and financial forecasting.
- Willingness to travel as needed for client meetings and industry events.
Skills
- Strategic planning and execution
- Market analysis and research
- Team leadership and development
- Digital marketing proficiency
- Budget management and financial acumen
- Strong negotiation skills
- Excellent verbal and written communication
- Relationship management
- Creative problem-solving
- Project management