- Developing marketing strategies: Creating and implementing marketing plans to meet the organization's goals and communicate with target audiences
- Managing marketing campaigns: Planning and executing campaigns, and overseeing their effectiveness
- Conducting market research: Analysing data to identify audiences and growth opportunities
- Managing the marketing budget: Adapting the budget to the marketing strategy
- Leading and developing a team: Building and mentoring a high-performing marketing department
- Communicating effectively: Communicating with customers through advertising campaigns and with the marketing team
- Coordinating with media: Working with media representatives and sponsors
- Working with sales: Developing targeted sales strategies with the sales team
- Answering client questions: Answering client queries about product specifications and uses
Skills
Proven experience as marketing officer or similar role.