We are seeking a skilled Digital Marketing Executive to manage and optimise our online advertising campaigns across Instagram, Facebook, and Google Ads. This role involves strategy execution, performance tracking, and budget optimisation to drive ROI and brand growth. The ideal candidate will be hands-on, results-driven, and well-versed in digital marketing best practices.

Key Responsibilities:

• Plan, execute, and manage ad campaigns on Instagram, Facebook, and Google Ads.

• Create compelling ad content and manage creative assets in line with brand guidelines.

• Monitor and optimise campaign performance (CTR, CPC, CPA, ROAS).

• Analyse data, generate reports, and provide actionable insights.

• Manage budgets efficiently, ensuring optimal ad spend allocation.

• Conduct A/B testing for creatives, audiences, and ad placements.

• Stay updated on industry trends and platform updates to leverage new opportunities.

Requirements:

• Proven experience managing paid campaigns on Facebook/Instagram and Google Ads.

• Strong analytical skills with proficiency in Google Analytics and Ads Manager.

• Experience with ad copywriting and creative direction.

• Familiarity with pixel tracking and conversion optimisation.

Skills

Key Performance Indicators (KPIs):

• Cost per Acquisition (CPA)

• Return on Ad Spend (ROAS)

• Click-through Rate (CTR)

• Conversion Rate

• Lead Volume / Sales Growth

• Budget Utilisation Efficiency