• Plan and create promotion content (articles, ads, and social media posts).
• Manage and grow the company’s social media accounts and ensure regular content updates.
• Monitor performance data, optimize content, and increase engagement & reach.
• Stay up to date with industry trends and produce creative content to enhance brand influence.
• Understanding social media algorithms and optimizing content for better engagement.
• Coordinating promotional events and designing marketing materials.
• Collaborating with the sales team to enhance marketing efforts.
• Analyzing campaign performance and making data-driven adjustments.
• Running and monitoring digital advertising campaigns (Meta Ads, Google Ads, TikTok Ads, WeChat Ads, Douyin Ads).

Skills

• Prior experience in digital marketing, preferably in real estate or related industries for at least 1 year.
• Strong knowledge of both Western and Chinese social media platforms, content creation, and community engagement.
• Familiarity with SEO, paid ads, influencer marketing strategies, and user acquisition strategies for global and Chinese markets.
• Familiar with basic design, photo editing and video editing (Canva, CapCut, or similar tools).
• Self-motivated, creative, and able to work in a fast-paced environment.
• A valid driver’s license is a plus.