· Plan and create promotion content (articles, ads, and social media posts).
· Manage and grow the company’s social media accounts and ensure regular content updates.
· Generate and drive ideas to enhance the awareness of company brand.
· Monitor performance data, optimize content, and increase engagement & reach.
· Stay up to date with industry trends and produce creative content to enhance brand influence.
· Understanding social media algorithms and optimizing content for better engagement.
· Coordinating promotional events and designing marketing materials.
· Collaborating with the sales team to enhance marketing efforts.
· Analyzing campaign performance and making data-driven adjustments.
· Running and monitoring digital advertising campaigns (Meta Ads, Google Ads, YouTube Ads, TikTok Ads, WeChat Ads, Douyin Ads).
Skills
- Passion for industry.
- Exceptional communication skill’s - Strong ability to articulate complex ideas and influence stakeholders at all levels.
- Prior experience in digital marketing, preferably in real estate or related industries for at least 1 year.
- Strong knowledge of both Western and Chinese social media platforms, content creation, and community engagement.
- Familiarity with SEO, paid ads, influencer marketing strategies, and user acquisition strategies for global and Chinese markets.
- Familiar with basic design, photo editing and video editing (Canva, CapCut, or similar tools).
- Self-motivated, creative, and able to work in a fast-paced environment.
- Able to work independently and within a team.
- A valid driving license is required.