### **Digital Marketing Executive – Job Responsibilities:**

1. **Digital Strategy & Campaigns:**

  - Plan and execute digital marketing campaigns to promote the company’s gift products and services.

  - Develop seasonal and event-based marketing plans (e.g., holidays, festivals, corporate gifting occasions).

2. **Social Media Management:**

  - Manage and grow the company’s social media presence across platforms (Instagram, Facebook, LinkedIn, etc.).

  - Create engaging content (text, image, video) tailored to each platform.

  - Run paid social media advertising campaigns to increase visibility and conversions.

3. **Content Creation & Management:**

  - Develop content for the website, blogs, newsletters, and social media.

  - Collaborate with designers and photographers for high-quality product visuals.

4. **Search Engine Optimization (SEO):**

  - Optimize website content and product pages for search engines.

  - Conduct keyword research and implement SEO strategies to improve organic traffic.

5. **Search Engine Marketing (SEM) & Paid Ads:**

  - Plan and manage paid search campaigns (Google Ads, display ads).

  - Monitor performance and optimize for ROI.

6. **Email Marketing:**

  - Create and manage email marketing campaigns to nurture leads and retain customers.

  - Segment customer lists and tailor messaging accordingly.

7. **Website Management:**

  - Update and maintain the company website with new products, promotions, and content.

  - Ensure smooth user experience and responsive design.

8. **Analytics & Reporting:**

  - Track and analyze key metrics (traffic, engagement, conversions).

  - Use tools like Google Analytics, Meta Ads Manager, etc., to generate performance reports.

9. **Collaboration with Sales & Design Teams:**

  - Work closely with the sales team to understand customer needs and align marketing efforts.

  - Coordinate with graphic designers for promotional materials.

10. **Market & Competitor Research:**

  - Stay up-to-date with digital marketing trends and competitor strategies.

  - Suggest improvements based on market insights.

Skills

Required own laptop