Duties and responsibilities:

Strategic Leadership

• Develop and execute comprehensive PR strategies that integrate traditional media, digital PR, influencer marketing, and content.
• Provide strategic counsel on reputation management, crisis communication, stakeholder engagement, and brand positioning.
• Align PR initiatives with clients’ broader business and marketing goals.

Team & Stakeholder Management

• Lead and mentor a multilingual PR team, ensuring high standards of bilingual (Arabic & English) content delivery.
• Foster collaboration, innovation, and cross-functional teamwork.
• Build and sustain strong relationships with government entities, media representatives, influencers, and community leaders.

Media & Influencer Relations

• Cultivate strong ties with journalists, editors, broadcasters, and digital influencers across sectors.
• Oversee the creation and distribution of press releases, media kits, thought leadership articles, and digital storytelling assets.
• Implement structured influencer engagement programmes, including identification, negotiation, contracting, and performance evaluation.

Digital PR & Content Creation

• Lead digital PR campaigns leveraging SEO, online media, blogs, podcasts, and emerging platforms.
• Supervise the development of bilingual content (Arabic/English) across websites, social media, newsletters, and branded publications.
• Ensure content consistency with brand voice, cultural appropriateness, and audience resonance.

Crisis Communication

• Design and implement crisis communication protocols with bilingual holding statements and FAQs.
• Act as senior advisor during crises, ensuring fast, transparent, and controlled communication across traditional and digital channels.

Analytics & Reporting

• Drive data-driven decision-making by setting clear KPIs (media reach, share of voice, sentiment, engagement, conversions).
• Use PR tech tools for media monitoring, influencer tracking, social listening, and impact measurement.
• Present monthly and quarterly insights to clients and agency leadership.

Industry Expertise & Innovation

• Stay up to date with global and regional PR trends, including AI in PR, influencer marketing regulations, and digital-first storytelling.
• Introduce innovative practices (e.g., short-form video PR, executive LinkedIn strategies, podcast thought leadership).

Skills

Qualifications:

• Bachelor’s degree in PR, Communications, Journalism, Political Science, or related fields (master’s degree preferred).
• 10+ years of experience in PR (agency or client side), with regional GCC experience strongly preferred.
• Proven track record in:
• Managing integrated PR campaigns (traditional + digital).
• Leading crisis communication efforts.
• Building long-term influencer and media partnerships.
• Bilingual fluency (Arabic & English) with excellent writing, editing, and public speaking skills.
• Strong knowledge of digital PR tools, influencer marketing platforms, analytics dashboards, and AI-driven media monitoring.
• Strong grasp of UAE and GCC socio-political landscape and cultural nuances.
• Understanding of digital ecosystems, influencer marketing regulations, and content engagement models.
• Knowledge of emerging technologies in PR (AI, digital listening, immersive content).
• Strategic thinking and analytical skills.
• Excellent bilingual writing and editing (Arabic & English).
• Public speaking, media handling, and presentation skills.
• Negotiation and stakeholder management.