Marketing manager - Premium Pet Products

Industry: Retail Distribution

About the Company

Company is the leading distributor in the Middle East, representing 20+ global brands across the UAE, Saudi Arabia, Qatar, Kuwait, Oman, Bahrain, and other regional markets.

The are launching a Premium Pet Products Division, targeting the rapidly growing segment of affluent GCC pet owners seeking high-quality, innovative pet care solutions.

The Marketing Manager will lead brand building, market positioning, digital activation, and retail marketing for the new division across the GCC.

Key Responsibilities

Brand Strategy & Positioning

• Build the brand strategy for the premium pet division, including positioning, messaging, and value propositions.

• Develop brand guidelines, visual identity, and tone of voice.

• Conduct consumer research and competitive analysis across GCC markets.

• Ensure consistent brand representation across all channels and touchpoints.

Campaign Management & Communications

• Plan and execute integrated marketing campaigns across digital, retail, PR, and events.

• Manage product launches and seasonal campaigns aligned with GCC buying calendars.

• Develop content for social, email, web, and advertising materials.

• Work with media agencies to deliver ROI-positive advertising.

• Track campaign KPIs and optimize based on performance.

Retail Marketing & Merchandising

• Build in-store marketing programs, promotions, and POS materials.

• Support retail partners with product training and marketing collateral.

• Develop retail marketing calendars and merchandising guidelines.

• Oversee packaging design and ensure strong shelf impact.

Digital Marketing & E-Commerce

• Lead digital strategy including social media, email, and content marketing.

• Manage e-commerce presence on platforms like Amazon, Noon, and regional marketplaces.

• Drive community engagement and online brand visibility.

• Optimize product listings for conversion and search performance.

• Analyze digital metrics and implement continuous improvements.

Consumer Insights & Market Research

• Understand pet owner behavior, preferences, and purchasing patterns in GCC.

• Track competitor positioning, campaigns, and category trends.

• Analyze customer feedback, reviews, and sentiment.

• Convert insights into actionable marketing strategies.

Marketing Analytics & Reporting

• Set KPIs and build dashboards to monitor brand, engagement, and campaign performance.

• Track ROI and manage marketing budgets.

• Provide regular insights and reports to leadership.

Cross-Functional Collaboration

• Align with Sales on channel priorities and revenue goals.

• Work with Product Development on launches and feature communications.

• Coordinate with Retail Operations on inventory-linked promotions.

• Collaborate with international brand partners on joint campaigns.

Skills

Required Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.

• 5–9 years of marketing experience, including 2–3 years in a managerial role.

• Strong background in brand building, integrated marketing, and consumer engagement.

• Experience in FMCG, distribution, or luxury consumer goods preferred.

• Strong digital and e-commerce marketing capability.

• Excellent communication and content development skills.

• Competence in analytics tools and data-driven decision-making.

Preferred Skills

• Experience in pet care or adjacent premium consumer categories.

• Knowledge of GCC consumer behavior and retail dynamics.

• Proficiency with Google Analytics, marketing automation, CMS tools.

• Experience in digital advertising (Meta, Google, Instagram).

• Strong project management and stakeholder coordination skills.