Job Summary

The Sales Executive is responsible for driving sales growth by identifying new customers, managing existing accounts, and achieving assigned sales targets. The role involves field sales, distributor/dealer engagement, and retail or B2B customer development for imported FMCG products.

Key Responsibilities

• Identify, develop, and close new sales opportunities across assigned territories
• Build and maintain strong relationships with retailers, distributors, wholesalers, HoReCa, or B2B clients
• Promote company products effectively and communicate value propositions clearly
• Achieve monthly and quarterly sales targets (volume, revenue, and coverage)
• Conduct regular market visits to generate leads and expand distribution
• Ensure proper product placement, visibility, and availability at customer locations
• Collect market intelligence on competitors, pricing, and customer feedback
• Prepare sales reports, forecasts, and daily activity updates
• Coordinate with internal teams (logistics, finance, marketing) to ensure smooth order fulfillment and collections
• Ensure timely collection of payments in line with company credit policies

Skills

Required Qualifications & Skills

• Bachelor’s degree or equivalent (preferred)
• 2–4 years of sales experience (FMCG, food & beverage, or consumer goods preferred)
• Strong negotiation, communication, and interpersonal skills
• Results-driven mindset with the ability to work independently
• Good knowledge of the Dubai/UAE market and trade channels
• Basic proficiency in MS Office / CRM tools
• Valid UAE driving license (preferred for field sales roles)

Key Performance Indicators (KPIs)

• Monthly & quarterly sales target achievement
• Number of active customers / outlets covered
• New customer acquisition
• Order value growth and repeat business
• Collection efficiency
• Market coverage and route productivity

Preferred Experience

• Experience selling imported or premium FMCG products
• Existing relationships with retailers, distributors, or HoReCa clients
• Multilingual skills (English required; Arabic/Hindi/Urdu is a plus)

Salary Range:

• between 5,500 and 7,500 AED