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Job Description Summary:

Eurasia Middle East Operating Unit Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through flywheel execution with clear accountability for impact and Return on Investment. All roles operate within a tightly integrated Operating Unit–Market model, where the Operating Unit elevates and enables long-term growth+ Operating Unit-wide platformswhile markets integrate, execute, and track performance with speed and rigor while developing local content, partnership and experiences.

Focus, Scope,& Impact:

• Design and deliver massive intimacy w/ superb creativity = memorable & personalized experiences with maximum brand and commercial impact. Connect Data + Media (inc Retail)+ Culture + Commerce + Social + Partners – making every moment of truth addressable and special for specific consumers and shoppers.
• Integrated Marketing Experience willdeploy Operating Unit capabilitiestodeliver consumer intimacy at scale,through world-class ideasand experiencesthat connectscreativity, media, data, culture, and commerce.
• Leadlocal connections agenda including media buying,retail media
• Lead localsocialmedia,influencersand epics agenda
• DrivelocalStudio X effectiveness and operating excellence.
• Ensurelocally relevant and highlyeffectivecontent / shopper / design deployment and/ or thedevelopment of locally specific experiences
• Lead a team of Subject Matter Experts (Media, content, Epics, etc) 

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Experience and Critical Requirement:

• Significant marketingand leadershipexperience (10years+),with great focus onmedia,creativity,design,data/tech. 
• Acumen acrossrelevantmarketingdisciplines: innovation, creative strategy,connections, design,category/brandpositioning & growthstrategy
• Led scaled, complex, cross-functionaland cross-geographical teamsand projects
• Ledprojectsand capabilitiesthatleverageDigital/ Data/ AIas edges
• Led and developedteamsdirectlyand external partners(agencies)
• Behaviors:GrowthMindset: someone that is curious, dreamsbig, doeswhat is hard and has an enterprise mindset.Passionate and uncompromisable commitment to excellenceand servant leadership. 

Skills:

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.