Job Details

Location(s):


United Arab Emirates

City/Cities:


Travel Required:


51% - 75%

Relocation Provided:


No

Job Posting End Date:


February 6, 2026

Shift:


Job Description Summary:


The Coca-Cola Company, a global beverage leader with a rich history of over 136 years and a portfolio of over 200 brands worldwide, is seeking a dynamic and experienced Director, Franchise Execution.



As Senior Director, Franchise, Iraq, you will lead all aspects of franchise operations across Iraq, providing strategic management and fostering strong partnerships with our bottler partner CCI. This includes providing strategic oversight and transformationalexpertiseto execute plans that align with mutualobjectivesand specific capability plans, ensuring a sustainable long-term business model.



Key Responsibilities



  • Overseeing Profit & Loss management for the territory and the franchise system.



  • Driving Iraq market transformation agenda with our system partner (CCI).



  • Coordinating all marketing, commercial, and franchise activities to drive volume, share, and profitobjectives.



  • Cultivating and managing all aspects of relationships with franchise leadership, serving as the primary contact.



  • Monitoring and ensuring development of annual investment letters with bottler agreements on Price-Package-Trade decisions.



  • Monitoring value share responsibilities.



  • Utilizing market intelligence data for strategic planning.



  • Supporting Route-To-Market processes and ensuringagreementon Customer Trade Marketing.



  • Ensuring business continuity across all operations.



Business Planning and Stewardship



  • Completing and incorporating market andbottlerbusiness assessments into tactical plans.



  • Directing the development of an annual commercial plan in cooperation with bottlers, securing commitments to plan components and necessary resources.



  • Managing bottler P&L in conjunction with the bottler to achieve annual objectives.



  • Monitoring performance against execution objectives, adjusting plans as necessary, and providing feedback to key stakeholders.




  • Conducting monthly and weekly performance management stewardship, including tracking revenue, gross profit, transactions, incidence, and value share.



Leadership Responsibilities



  • The Franchise Leader is expected toinfluence forresults, partner for growth, and drive execution excellence for competitive edge.



  • The incumbent will lead a network team, ensuring alignment of franchise operations with strategic and operational goals. The incumbent will also influence investment decisions and promote innovation.



  • Effective communication with various operating units, internal teams, franchise bottlers, and stakeholders — as well as representation on industry-associated platforms — isrequired.



  • The Senior Director, Franchise, Iraq will effectivelyrepresentand champion the Coca-Cola brand across all relevant platforms.



Key Capabilities



Influence for Results



Shapes and enhances the business plan by orchestrating the collective strengths of the system network through building trust and unlocking resources.



  • Enterprise thinking



  • Storytelling



  • Negotiation



Partnering for Growth



Leads the end-to-end system to maximize performance by developing a shared growth vision, strategy, portfolio, and investment.



  • System economics



  • Business planning



  • Revenue Growth Management



Execution for Competitive Edge




Comprehends the Coca-Cola Company’s direction, strategy, industry trends, functional area dynamics, and key content (e.g., marketing mix, digital channels/execution, and sustainability) to connect the internal network and lead the agenda with bottlers and external stakeholders.



  • Channel management



  • Market dynamics



  • Execution excellence



Experience



  • A minimum of 15 years of experience in the FMCG industry, with a deep understanding of Iraq market dynamics, ideally with P&L responsibility and a proven record of success.



  • Fluency in Arabic is preferred.



  • Experience working in the Beverage industry would beadvantageous.




Skills:


Business Integrations, Business Planning, Channel Management, Execution Excellence, High Impact Communication, Market Dynamics, Negotiation, Revenue Growth Management, Value Chain Economics

Our Purpose and Growth Culture:


We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.


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