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Job Description Summary:

Eurasia Middle East Operating Unit Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, andoperatethrough flywheel execution with clear accountability for impact and ROI. All rolesoperatewithin a tightly integrated OU–Market model, where the OU elevates and enables long-term growth+ OU-wide platformswhile markets integrate, execute, and track performance with speed and rigor while developing local content,partnershipand experiences. 

Focus, Scope,& Impact:

World-class,roundedmarketing operator andstrategycrafting.True E2Emarketer. Ownershipof themarketingagendaofthegivenmarket. OU category leads will be more focused on LRP and OU-wide projects while within markets the focusis ABPcreation / operationalization. 

• Portfolio-wide, E2Emarketing scope. LeadABPandBrand & Innovation plansdevelopment, alignment,execution &tracking (flywheel / innovationfactory)

  
  

• Supportedby local IMX team (media, content, epics SMEs) but alsostretchto lead these disciplines when needed. Leverage local agencies and bottlers to ensure full capacity. 

  
  

• Own market marketing performance(incROI, P&L)

  
  

• Define and execute theMarketABP agenda andperformancethroughthoughtleadership onfrontier marketing, innovation, andensuring superior/integratedflywheelsexecutionenabled by system alignment and excitement. 

  
  

• The team size spam from none to 3 talents depending on market size/ potential 

  
  

Experience&Critical Requirements 

• Significant marketingand leadershipexperience (10years+), includinginsight & analytics,brand/portfoliostrategies,innovation, complexmarketing programs managementand P&L ownership

  
  

• Workedin/withall relevantmarketingdisciplines: innovation, creative strategy,connections, design,category/brandpositioning & growthstrategy

  
  

• Advanced business, commercial acumen (RGM experience is nice to have).

  
  

• Behaviors:GrowthMindset: someone that is curious, dreamsbig, doeswhat is hard and has an enterprise mindset.Passionate and uncompromisable commitment to excellenceand servant leadership. 

  
  

Communication focus: 

• Strong analytical and problem-solving skills; influential skills with senior executives

  
  

• Ability to build andleveragerelationships with key business partners (internally and externally), comfortable in working with senior leaders 

  
  

• Ability to work in networked teams with full collaboration, especially in highly volatile and ambiguous contexts

  
  

• Ability to navigate complex challenges & linkages and articulate into plans to drive results 

  
  

• Ability to inspire through the power of our marketing and brands

  
  

Other Considerations:Location:Bounded to Iraq country.Talent can stay in a satellite office, Dubai but need to commit to travel 2 weeks/month to the refereed country

Skills:

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.