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Job Description Summary:

EME OU Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through flywheel execution with clear accountability for impact and ROI. All roles operate within a tightly integrated OU–Market model, where the OU elevates and enables long-term growth+ OU-wide platformswhile markets integrate, execute, and track performance with speed and rigor while developing local content, partnership and experiences. 

Focus, Scope,& Impact:

Upskilllocalmarketing community & outcomes throughDATA,capabilities, and tech-augmented solutions.Leverage tech-augmented solutions to ensure rigorous prioritization and OU-Market and cross-functional wiring across different processes (innovation, ABP, Flywheel)

• PMO for prioritization,ABP, Calendar, Innovation, Flywheelfactory

  
  

• Deploymarketing capabilitiesagendaespecially actingas COE for Data & AI literacy

  
  

• Leadmarketorchestration and backlogmanagement, includingworkflow, marketing operations, and planning

  
  

• Deploytech-augmented ways of working.

  
  

• What Success Looks Like:Wired organization focused on the WTMM,Tools are adopted, not resisted;Capability gaps visibly close across markets;Marketing operates faster and with moreprecision.

  
  

Experience&Critical Requirements 

• Significant marketingand leadershipexperience (7years+),with great focusin tech/data

  
  

• Good knowledge onrelevantmarketingdisciplines: innovation, creative strategy,connections, design,category/brandpositioning & growthstrategy

  
  

• Led scaled, complex, cross-functional and cross-geographical teamsand projects

  
  

• Ledprojectsand capabilitiesthat leverage Digital/ Data/ AIas edges

  
  

• Behaviors:GrowthMindset: someone that is curious, dreamsbig, doeswhat is hard and has an enterprise mindset.Passionate and uncompromisable commitment to excellenceand servant leadership. 

  
  

Communication focus: 

• Ability to build and leverage relationships with key business partners (internally and externally), comfortable in working with senior leaders 

  
  

• Ability to work in networked teams with full collaboration, especially in highly volatile and ambiguous contexts

  
  

• Ability to inspire through the power of our marketing and brands

  
  

Skills:

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.