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Job Description Summary:

EME OU (Eurasia Middle East Operating Unit) Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through flywheel execution with clear accountability for impact and ROI. All roles operate within a tightly integrated OU–Market model, where the OU elevates and enables long-term growth+ OU-wide platformswhile markets integrate, execute, and track performance with speed and rigor while developing local content, partnership and experiences. 

Focus, Scope,& Impact:

Deep understandingof the art & science behind consumer & shopper needs (where to play), behaviour, and foresights, enabled by human sciences, data and advanced analytics

• Inform OU LRP (Operating Unit Long-Range Plan) andOU-wide programs by providinga deep,present forward andfuture-back understanding of consumers/shopper’s drivers, andneed pillars/occasions to shape portfolio choices, category strategies,program’s excellenceacross the EME OU (Eurasia Middle East Operating Unit). 

• Lead portfolio strategyfor the OU, defining where to play 

• Own the art & science of consumer and shopper understanding, spanning needs,behaviours, rituals, and decision journeys.Lead human sciences, foresights, and future scenarios to anticipate cultural and consumption shifts.Lead shopper sciences to unlock conversion, in-store excellence, and path-to-purchase growth.

• Own research, advanced analytics, andmodellingagenda 

• Enableconsumer-centricity, including intelligence platforms andnewtechnologies.

• Enable and activate theInsights & Portfolio global and localnetwork toensuring rigor, coordination, collaboration and upskilling.

• Lead a team of 2 talents

• What Success Looks Like:Clear, focused, human-centredportfoliochoicesthat maximizes ROI; translate data intoInsights that shapeconsumer/shopperstrategy/programs, programsand investment;Strong foresight informing innovation andbigbets, High adoption ofmodelling &insighttech-enabledtools across markets’;

Experience&Critical Requirements  

• Significant marketingand leadershipexperience (15years+),with great focus on insights, analytics, humansciencesand market research. 

• Acumen acrossrelevantmarketingdisciplines: innovation, creative strategy,connections, design,category/brandpositioning & growthstrategy

• Led scaled, complex, cross-functionaland cross-geographical teamsand projects

• Ledprojectsand capabilitiesthatleverageDigital/ Data/ AIas edges

• Led and developedteamsdirectlyand external partners 

• Behaviors:GrowthMindset: someone that is curious, dreamsbig, doeswhat is hard and has an enterprise mindset.Passionate and uncompromisable commitment to excellenceand servant leadership. 

Skills:

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.