Marketing Manager, Growth - UEA

Would you like to play a key role in helping a global financial services company grow their business in the region? Are you interested in joining a globally diverse FinTech organization which is passionate about serving customers with omnichannel way of accessing remittance services, building market profile and driving growth?

Join Western Union as a Marketing Manager, Growth.

Western Union powers your pursuit. 

Be motivated by our values: Integrity, Respect, Trust & Innovation.

Role Responsibilities:

The Marketing Manager, Growth will be the main point of contact for portfolio management to plan, articulate, and generate 360 campaigns. Translating customer needs from corridor specific needs to Growth Marketing and Customer success leaders for proper execution.

Strategic Leadership & Execution

• Develop and execute the marketing strategy for the region, ensuring alignment with business objectives.
• Identify and act on growth opportunities through data-driven insights.
• Collaborate with cross-functional teams to ensure seamless execution of marketing initiatives.

Ecosystem & Customer Life Cycle Management

• Develop plans to leverage use cases towards driving maximum wallet share of customers
• Clearly defined programs for each category within the ecosystem
• Develop and implement data-driven strategies to increase customer lifetime value
• Design and optimize customer loyalty programs to drive repeat purchases
• Analyze retention metrics and identify opportunities for improvement

Customer Segmentation and Targeting

• Utilize data analytics to segment customers based on behavior, preferences, and demographics.
• Develop tailored marketing strategies for each segment to maximize engagement and conversion.
• A/B test campaigns to refine segmentation and targeting strategies. 

Data Analysis and Insights Reporting

• Leverage analytics tools to track customer behavior and campaign performance.
• Provide actionable insights and recommendations to improve marketing ROI.
• Regularly report on retention, LTV, and other key performance indicators (KPIs).

Collaboration & Business Acumen

• Be part of a team, fostering a culture of innovation, ownership, and accountability.
• Drive business performance by linking marketing efforts to revenue growth and customer retention.
• Translate customer insights into actionable marketing plans that drive engagement and conversion.

Digital Expertise

• Develop and optimize paid performance marketing campaigns across Google, Meta, programmatic platforms, and emerging digital channels.
• Leverage new digital strategies to enhance brand visibility and customer acquisition.
• Understand the retail business landscape and execute store-level marketing initiatives to drive foot traffic and sales.

Pricing & ROI-Driven Decision Making

• Work closely with pricing teams to develop competitive pricing strategies.
• Analyze marketing ROI and adjust strategies for optimal performance.
• Drive marketing initiatives with a clear focus on revenue, profitability, and sustainable growth.

Role Requirements: 

To be successful in this role, end- to-end experience in digital marketing within the region is essential.

• 5+ years of experience in marketing, digital performance, and retail marketing, preferably in financial services, remittances, or payments.
• Strong expertise in customer insights, pricing, and business strategy.
• Proven track record of driving paid performance marketing campaigns and maximizing ROI.
• Experience in managing teams and working in a fast-paced, multi-market environment.
• Strong analytical skills with the ability to turn data into action.
• Growth mindset, entrepreneurial approach, and a passion for execution.

Additionally focusing on:

• Digital Acquisition
• Retail Marketing
• Customer Segmentation and Targeting
• Data Analysis and Insights
• Collaboration and Campaign Execution

Join us, and let’s connect with the world.

Western Union is transforming the financial services sector by driving quality, convenience, and customer service to new heights. As the world’s largest cross-border money transfer operator, trusted by millions, we’re on a mission to become the most accessible financial services provider — empowering lives and communities along the way.

As we support our global customer base, we’re equally committed to helping our employees grow. You’ll have the opportunity to develop your skills, build a meaningful career, and enjoy a competitive compensation package.

If you’re ready to help shape the future of financial services, it’s time for Western Union. Learn more about our people and purpose at https://careers.westernunion.com.

Benefits

In addition to a competitive salary, you’ll enjoy:

• Short-term incentives
• Health and life insurance
• Access to best-in-class development platforms
• End-of-service benefits
• Gym/Sports reimbursements

Global Travel Policy

Western Union values in-person collaboration, learning, and ideation whenever possible. We believe this creates value through common ways of working and supports the execution of enterprise objectives which will ultimately help us achieve our strategic goals. By connecting face-to-face, we are better able to learn from our peers, problem-solve together, and innovate.  

Our Hybrid Work Model categorizes each role into one of three categories. Western Union has determined the category of this role to be Hybrid. This is defined as a flexible working arrangement that enables employees to divide their time between working from home and working from an office location. The expectation is to work from the office a minimum of three days a week.  

We are passionate about diversity.

Western Union is committed to fostering an inclusive culture that celebrates diverse backgrounds and perspectives, reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex, sexual orientation, gender identity, age, disability, or marital status.

#LI-LP1 #LI-Hybrid 

Estimated Job Posting End Date:

This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.