Role Overview

The Social Media Specialist will be responsible for planning, creating, and managing social media content while running advertising campaigns that generate real estate leads.

This role combines creative production + marketing performance.

Key Responsibilities

Content Creation

• Film and edit property videos, reels & short-form content
• Create engaging real estate posts (educational, lifestyle & promotional)
• Write captions and hooks that attract buyers & investors
• Plan monthly content calendar

Platform Management

• Manage Instagram, TikTok, Facebook & LinkedIn accounts
• Schedule and publish posts consistently
• Monitor messages, comments & inquiries
• Maintain brand identity and visual consistency

Paid Advertising (Meta Ads)

• Create and manage Facebook & Instagram ad campaigns
• Target audiences based on nationality, budget & buyer intent
• Optimize campaigns for lead generation
• Track CPL (Cost Per Lead) and performance metrics

Lead Coordination

• Qualify incoming leads
• Distribute leads to brokers
• Track conversion performance

Analytics & Reporting

• Weekly performance reports
• Analyze engagement, reach & conversion
• Improve strategy based on data

Requirements

• Experience in real estate marketing or similar industry
• Skilled in filming & editing (Reels / TikTok / Shorts)
• Experience with Meta Ads Manager
• Basic graphic design skills (Canva / Adobe)
• Understanding of Dubai property market is a plus
• Fluent English (Arabic is a strong advantage)

Skills

• Creative storytelling
• Attention to trends
• Marketing mindset (not just posting)
• Fast execution & consistency
• Ability to work independently

What We Offer

• Full-time position
• Salary + performance bonus
• Work directly with management
• Strong growth opportunity in real estate marketing

Skills

• Creative storytelling
• Attention to trends
• Marketing mindset (not just posting)
• Fast execution & consistency
• Ability to work independently