Regional Marketing Expert
 

Would you like to be part of the most international company in the world? A company operating in more than 220 countries worldwide and has been pioneering cross-border express shipping since 1969.  Would you like to be part of a business that connects people across the globe and want to make a difference? Then waste no time and join our amazing team at DHL Group. DHL Global Forwarding, Freight (DGFF) is the Group's air, ocean, and road freight specialist. We offer standardized transport as well as highly specialized end-to-end solutions to customers in a wide range of industries globally.

 Drive the execution of regional marketing strategies aligned with DHL Global Forwarding’s global framework and regional business priorities. DHLGlobal Forwarding has an opening Regional Marketing Expert in Dubai, United Arab Emirates. Join us in connecting people and improving lives!

In this Regional Marketing Expert Position


Differentiator:

• Covers the full marketing spectrum – from strategy & planning to execution and measuring the performance on campaigns.
• Combines global brand governance with local market agility, ensuring DHL’s global marketing standards are adapted effectively to local customer needs and competitive dynamics.
• Cross-functional influence – position is a key partner to Sales and Product, ensuring marketing is integrated into the commercial strategy

Marketing strategy & planning

• Adapt global marketing strategy to regional priorities and market dynamics.
• Translate global marketing strategy into actionable country-level plans.
• Conduct market analysis to identify growth opportunities and customer needs.
• Consolidate insights from country teams to inform regional and global strategies.

Campaign leadership & management

• Design and oversee regional campaigns ensuring scalability and local relevance.
• Manage regional events, sponsorships, and partnerships to enhance brand visibility.

Digital marketing

• Drive regional social media content, including employee advocacy program.
• Drive customer engagement through email marketing and local webinars.
   

Sales Enablement

• Develop regional marketing collateral and tools to support sales teams across countries.
• Implement regional lead generation programs and monitor conversion performance.
• Ensure alignment between marketing campaigns and regional sales priorities, including follow-up processes.

Performance Measurement

• Monitor marketing KPIs across countries; provide insights and best practices.
• Ensure ROI measurement for regional campaigns and optimize based on performance.

Stakeholder collaboration

• Act as the primary marketing liaison for countries in the region.
• Support sales teams with regional enablement tools and lead generation programs.

  Key Success Measures

• Regional campaign ROI and lead generation performance.
• Brand consistency and engagement across countries.
• Marketing contribution to regional revenue growth.
• Adoption of global marketing standards at country level.

 Stakeholders

• Regional sales team
• Country marketing teams
• Global marketing team
• Sales and product management teams
• Marketing from other BU divisions

  Management Responsibility

• Individual contributor. Provides functional guidance to country marketing teams.
  
  
  Now, here is what we need from you!
  
  
• Bachelor’s degree in Marketing, Business, or related field (Master’s preferred).
• 3+ years of marketing experience, ideally in B2B logistics or forwarding.
• Strong knowledge of digital marketing tools and analytics.
• Excellent communication and stakeholder management skills.
• Ability to balance global standards with regional and local market needs.

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 We offer:

• Comprehensive training and development opportunities.
• Mentorship from experienced freight forwarding professionals and senior leaders.
• Competitive salary

Why join DHL Global Forwarding?

We are part of Deutsche Post DHL, the world’s leading logistics provider with operations in over 220 countries. Visit our career site on the web at https://www.logistics.dhl/us-en/home/careers.html

Our TOP EMPLOYER prestigious certification attests to our best-in-class efforts to attract and retain talent by fostering a positive work environment and encouraging personal and professional development among employees. The development of talented women in our organization will be a focus for us and an important part of our DGF Strategy 2025.

We aspire to become the undisputed leader in our industry, when people think of forwarding; we want them to think DGF because we have:

• The largest global network with more than 30,000 passionate employees
• The most efficient processes and fastest response times
• The best solutions and best customer service

Our Vision: The Logistics Company for the World.

Our Mission: Excellence. Simply Delivered.
Our Purpose: Connecting People, improving lives.
Our Values: Respect & Results
Our Goals: Employer, Provider, and Investment of Choice, Living Responsibility

DHL Global Forwarding is an equal opportunity employer.