Career Area:
Marketing
Job Description:
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
Join the EAME Distribution Team as a Marketing & Sales Operations Consultant, where you will lead the dealer sales lead and opportunity funnel management optimization across both areas of prime equipment and aftermarket. The Marketing & Sales Operations Consultant provides analysis, recommendations and training to optimize our dealer networks’ sales funnel management to deliver on our strategic Services Growth commitments. The Marketing & Sales Operations Consultant will work with Industry partners in both Aftermarket and Prime Sales, as well as the dealer network across Africa, Middle East, & Eurasia. This role requires a unique blend of analytical skills, sales enablement tactics, and good communication/presentation skills. The successful candidate will demonstrate a strong understanding of sales funnel and sales enablement principles, can perform sales funnel analysis to provide funnel improvement insights, and a sales execution mindset. If you’re ready to make a significant impact and drive positive change, apply now!
EAME Distribution’s mission is to deliver superior customer experience, profitable market leadership and services growth through industry-best distribution performance. We provide governance and administration of Cat® dealers across Europe, Africa, the Middle East, and Eurasia.
Role Definition
This position of Marketing & Sales Operations Consultant will report to the Marketing and Sales Operations Manager of AME. In this role, the candidate is accountable to drive development and maturity of the dealer network’s sales funnel management processes. In line with Caterpillar’s Services Growth strategy, the candidate will support sales funnel improvement activities within the areas of opportunity stage management, prioritized service events, Condition Monitoring leads, and Customer led lead generation.
The role is accountable to drive dealer development within sales funnel management processes as an enabler of Caterpillar’s Services Growth Strategy.
Job Duties/Responsibilities may include, but are not limited to:
Responsible to drive the dealer sales funnel management process effectiveness.
Provide support on lead planning and generation, lead and opportunity management, sales funnel management functions and sales campaign management.
Provide improvement opportunities in efficiency and effectiveness in dealer network CRM management
Analyze Dealer sales funnel management stages to identify velocity and quality improvements.
Lead workshops to map dealer processes, identify areas of improvement, produce quality recommendations and support execution through action plans and governance.
Collaborate with Caterpillar Industries across Machines and Aftermarket to achieve mutual goals
Work with Global Process Owners and other divisions to define process capability improvements and enhancements to the Differentiated Dealer capabilities program
Marketing and Campaign Management and Lead and Opportunity Management Attributes.
Demonstrated ability to effectively work and influence senior management teams in Sales and Service departments of our dealer network.
What skills you will have:
Bachelor’s degree in Business, Marketing, Engineering, or a related field.
Hands-on experience within an industrial, dealer, distributor, or commercial sales organization, where you have been directly responsible for implementing and sustaining sales processes.
Proven experience enabling sales teams through structured processes, sales capability development, and CRM utilization inside a commercial environment.
5+ years of experience managing or improving sales funnels, lead management, opportunity pipeline processes, or dealer/distributor commercial operations.
Strong working knowledge of CRM systems (e.g., Salesforce, Microsoft Dynamics) with the ability to drive adoption, data discipline, and continuous improvement.
Experience translating data into actionable insights, including use of tools such as PowerBI for funnel performance, opportunity quality, and velocity improvement.
Practical understanding of digital marketing and lead generation channels, and how they integrate with sales and service processes.
Demonstrated ability to influence and partner with sales and service leaders within a dealer/distributor or industrial sales environment.
Fluent in English; Arabic is an advantage.
Willing to travel up to 35% as required to support dealers.
Office-based role: 5 days per week at our Dubai Office.
Skills required for success in this role:
Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.
Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
What we offer:
From day one, you’re set up to thrive at Caterpillar: helpful training, relatable mentors, global experience, competitive salary package, work-life balance, and the growth opportunities you expect with a Fortune 100 company.
You power our success, and we are committed to empowering yours. After all, when your work can impact the entire world, it’s important to do work that matters.
Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.
We value authenticity and encourage candidates to submit original, personally crafted responses throughout our hiring process. Use of AI-generated content may disadvantage your application.
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Posting Dates:
February 24, 2026 - March 4, 2026
Caterpillar is an Equal Opportunity Employer. Qualified applicants of any age are encouraged to apply
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