Role Profile:
As Senior Marketing Manager, youâll partner closely with the Head of Marketing to bring Bath & Body Worksâ iconic sensorial experiences to life across the UAE, KSA, and Kuwait.
Youâre a hands-on marketer who turns deep category and customer insight into impactful campaigns, activations, and loyalty-driving programs.
Youâll own day-to-day execution along with a team of 6 across paid and organic channels, events, influencer partnerships, and CRM initiativesâensuring every moment builds brand love and commercial impact.
Key Responsibilities
Insight & Planning
⢠Mine market and consumer data (purchase behaviour, trends, competitive activity) to inform tactical marketing objectives.
⢠Translate insights into detailed briefs, media plans, and activation roadmaps that support regional business goals.
Paid & Organic Channels
⢠Execute full-funnel paid media campaigns across Meta, Google, YouTube, TikTok, Snapchat, and regional publishersâoptimizing for reach, engagement, and conversion.
⢠Manage organic social calendars and content creation, ensuring on-brand, culturally relevant storytelling that drives engagement and follows.
Events & Activations
⢠Plan and manage in-store and pop-up activations, product drop events, and experiential partnerships.
⢠Coordinate logistics, vendor partners, and on-site teams to deliver seamless guest experiences.
Influencer & Partnerships
⢠Source, negotiate, and collaborate with influencers and creators to produce authentic content that amplifies product launches and seasonal campaigns.
⢠Track performance and ROI of all influencer initiatives.
CRM & Loyalty
⢠Support the loyalty program strategy: segment audiences, deploy email/SMS campaigns, and analyze member behaviour to drive retention and share-of-wallet.
⢠Leverage customer data to personalize messaging and promotion cadence.
Measurement & Reporting
⢠Monitor campaign KPIs (awareness, traffic, conversion, loyalty metrics) and deliver weekly/monthly performance reports.
⢠Partner with analytics teams to generate FFM insights and recommendations for optimization.
Cross-Functional Collaboration
⢠Work alongside merchandising, retail operations, and customer experience teams along with internal support functions to align marketing initiatives with product assortments and in-store priorities.
⢠Ensure local execution adheres to global brand guidelines and leverages shared assets effectively.
Qualifications & Experience
⢠5â7 years of marketing experience in beauty, lifestyle, or retail, with proven success in the GCC.
⢠Strong track record managing multi-channel paid media and organic social programs.
⢠Hands-on experience executing events, activations, and influencer campaigns.
⢠Proficiency in leveraging 1st party data for CRM platforms, email/SMS marketing tools, and loyalty-driven tactics.
⢠Excellent analytical skills with the ability to interpret data and generate actionable insights.
⢠Collaborative mindset, with experience working across stakeholder groups and external agencies.
⢠Fluent in English; Arabic proficiency is a plus.
What Success Looks Like
⢠Timely launch and optimization of full-funnel campaigns that meet or exceed KPIs.
⢠Elevated brand presence via BHT in UAE, KSA, and Kuwait through memorable activations and social engagement.
⢠Growth in loyalty transactional linkage, repeat purchase rates, and CRM-driven revenue.
⢠Strong, data-backed recommendations that inform future strategy and drive continuous improvement.
CORE CAPABILITIES THAT THIS GROUP SHOULD HAVE:
WHAT WE REQUIRE