Minor Hotels is a global hospitality leader with more than 560 hotels and resorts across six continents, and more than four decades of industry experience. Our purpose is clear: To create innovative and insightful hospitality experiences that deliver what people truly want. This is driven by five core values – the principles that contribute significantly to our success and inspire our business every day: customer focus, results orientation, talent development, innovation and partnership.

Everyone who joins our global team enjoys unparalleled opportunities for professional and personal development, an innovative and vibrant work environment, and a commitment to helping every team member achieve the perfect work-life balance. At Minor Hotels, we focus on what truly matters to you, helping you achieve your full potential, whichever career path you choose. 

Purpose of the Role:  To define, lead, and deliver strategic brand marketing, communications, and partnerships initiatives across the Middle East & Africa, strengthening the positioning and equity of Minor Hotels and its brands. The role will support the company’s regional development ambitions by translating business and growth objectives into impactful marketing strategies, programmes, and partnerships that enhance brand visibility, support expansion, and drive long-term commercial value. Working closely with regional leadership, global brand teams, and external partners, the role will play a key part in advancing Minor Hotels’ presence and performance across the region.

Key Accountabilities: Please note that this is not an exhaustive list. Minor Hotels team members are expected to remain agile and proactive in responding to evolving business, guest, and team members' needs.

Please note that this is not an exhaustive list. Minor Hotels team members are expected to remain agile and proactive in responding to evolving business, guest, and team members' needs.

Key Accountabilities

• Define, lead, and deliver the regional brand marketing, communications, content, and partnerships strategy for Minor Hotels and its brands across the Middle East & Africa, aligned with global direction and regional business priorities.
• Translate regional business and development objectives into clear marketing and content strategies, initiatives, and programmes that strengthen brand positioning, drive demand, and support growth across the region.
• Act as the regional Brand Guardian, ensuring consistent brand identity, positioning, tone of voice, and standards across all marketing, communications, digital, content, and experiential touchpoints at both regional and property level.

Marketing, Content & Campaign Leadership

• Define and lead the regional content strategy, proactively shaping narratives, themes, and storytelling opportunities that support brand positioning, partnerships, and key business initiatives, in close collaboration with the global marketing team.
• Lead and oversee the planning and execution of regional and property-level campaigns, including strategic, awareness, launch, teaser, and tactical initiatives across owned, earned, and paid channels.
• Work closely with global marketing teams to ensure integrated execution of traditional and digital campaigns at both brand and hotel level, while maintaining a strong regional point of view.
• Define and oversee the regional approach to social media, ensuring effective hotel-level activation aligned with brand guidelines, content strategy, and performance objectives.
• Provide strategic guidance to E-Commerce teams on website content, digital advertising, and performance-driven initiatives in line with brand and regional priorities.

Partnerships, Business Generation & Stakeholder Engagement

• Proactively identify, develop, and lead strategic partnerships, collaborations, sponsorships, and cross-promotional opportunities across the Middle East & Africa that strengthen brand relevance, visibility, and long-term equity.
• Identify and drive initiatives and partnerships at a regional, macro level that support business generation, enhance demand for the region, and contribute to overall commercial performance beyond individual properties.
• Build and maintain strong relationships with key stakeholders, including owners, developers, institutions, government entities, and business partners, to support diverse brand, hotel, and regional strategies.

Brand Governance & Standards

• Ensure brand compliance and consistency across all marketing, communications, content, and digital touchpoints for hotels and brands within the region.
• Oversee the development, adaptation, and use of brand and corporate collateral, ensuring quality, consistency, and alignment with brand standards.
• Provide guidance, input, and final sign-off on property photo and video shoots to ensure adherence to brand guidelines.

Hotel Support, Development & Pre-Opening

• Support, guide, and challenge hotel marketing teams in the development and execution of annual marketing plans, ensuring alignment with brand strategy and commercial priorities.
• Provide marketing leadership and support for all pre-opening, rebranding, and conversion projects, including planning, budgets, execution, timelines, and brand compliance.

Budget, Agency & Performance Management

• Develop, manage, and oversee regional marketing budgets and forecasts, ensuring effective allocation of resources and return on investment.
• Appoint, manage, and lead external marketing agencies and partners as required to deliver regional and property objectives.
• Monitor marketing, digital, social, and content performance against agreed KPIs and action plans, identifying opportunities for optimisation and improvement.
• Develop monthly and annual performance reports highlighting results, achievements, risks, and recommended actions.

People, Capability & Insights

• Provide brand induction, training, and ongoing support to new and existing hotel marketing team members, supporting capability building and professional development.
• Conduct ongoing market and competitor analysis, sharing insights and recommendations with regional and corporate stakeholders.
• Support key stakeholders with marketing input for business reviews and strategic discussions as required.

Sustainability & Corporate Initiatives

• Drive and support sustainability and corporate initiatives in line with company goals, ensuring quality execution at both regional and hotel level.

Person Specification

Qualifications

• Bachelor's or master’s degree in Brand Management, Marketing Communications, or an equivalent combination of education and work-related experience

Experience

• Min 8 years in hospitality or other consumer-focused sector, preferably within a large multinational company
• Strong knowledge and experience in the luxury hospitality sector
• Experience in luxury sector outside of hospitality an advantage

Required Skills

• Strong leadership, team building, interpersonal and communication skills
• Demonstrated strategic proficiency in Hotel, Loyalty, Digital and Partnership Marketing and social media
• Ability to set the strategic direction for brand and marketing communications activities across multiple brands, with clear tactics and measurements to achieve business objectives
• Engaging cross-functional working partnerships in a global organization
• Experience within a multi-national operating environment
• In-depth analytical skills, strategic thinking, strong communication and presentation skills
• Advanced computer literacy and detailed knowledge of Microsoft Office; experience in using CMS and CRM systems
• Excellent communication and presentation skills
• Excellent writing and editing skills (English language)
• Solutions-oriented self-starter with the desire to grow
• Solid expertise in creating and implementing media outreach and response strategies for both offline and online media
• Ability to travel as required

Additional Personal Attributes

1. Additional personal attributes including skills, qualities, or behaviours.

2. Relationship Management.Effectively manage relationships with relevant external creative and media agencies, as well as all internal departments.  Supervision of any work completed by third-party agencies to ensure the creative executive fits within brand guidelines and messaging.

3. Team Leadership.Provide clear expectations and day-to-day leadership for team members the role will be involved with. Promote a high level of employee satisfaction and engagement. Support the growth and development of team members through providing continuous, timely, and honest feedback. Empower and support managers to manage performance issues within their teams. Identify training opportunities for staff members as required. Manage the overarching marketing plan with the support of marketing managers. Ensure strategic plans are communicated to all members of the commercial team. Show effective agency and supplier management skills, as well as key stakeholder management across the wider business.

4. Reporting and General Office. Provide regular analysis and reporting for all key brand marketing activities based on agreed metrics, and track these regularly. Be aware of changing trends within the industry and provide recommendations to proactively respond and / or counteract these changes. Drive and continuously improve workflow efficiencies across the department and the wider marketing organisation. Provide leadership and guidance to team members and relevant property associates. Track performance against agreed KPI’s.

Key Internal Relationships

• Regional Head of Operations
• Regional Commercial Heads
• Global marketing department
• Global PR department
• Global e-commerce department
• GM’s/DOSM’s
• Cluster/Hotel Marketing Teams

Key External Relationships

• External advertising / brand / media / digital agencies
• Owning companies and representatives
• Freelancers
• Suppliers
• Partnerships
• Contractors
• Luxury brand affiliation