Bayut & dubizzle have the unique distinction of being iconic, homegrown brands with a strong presence across the seven emirates in the UAE. Connecting millions of users across the country, we are committed to delivering the best online search experience.

As part of Dubizzle Group, we are alongside some of the strongest classified brands in the market. With a collective strength of 5 brands, we have more than 123 million monthly users that trust in our dedication to providing them with the best platform for their needs.
As the Content Writer, you will be responsible for creating and developing clear, engaging, and impactful content that supports the organisation’s goals. Your role will involve researching target audiences, producing compelling written materials across various platforms, and ensuring all content reflects the brand’s voice and objectives. You will collaborate with other content creators and teams to plan, write, and publish content while analysing performance metrics to enhance effectiveness. Additionally, you will drive creativity and ensure all output aligns with industry standards and audience needs.
In this role, you will:

• Translate complex product, technical, and operational content into clear, accurate, and engaging Arabic tailored to the target audience.
• Produce original Arabic content or translate one, including press releases, newsletters, articles, B2B emails, website and app copy, and other communications materials.
• Conduct research to ensure content accuracy and relevance while maintaining clarity and readability for users.
• Collaborate with cross-functional teams, including product, marketing and design, to ensure content aligns with brand objectives and technical specifications.
• Maintain consistency in style, tone, terminology, and messaging across all Arabic content.
• Apply SEO best practices where relevant to enhance visibility and engagement on digital platforms.
• Review and proofread content for accuracy, grammar, clarity and cultural appropriateness before publication.
• Assist in maintaining content databases, style guides, and reference materials to support ongoing content creation.
• Adapt content for multiple channels and formats while ensuring it meets the organisation’s standards and user expectations.