Shopper Marketing Manager Levant

Essity is a leading global hygiene and health company which develops, produces and sells Health & Medical, Personal Care, Consumer Tissue and Professional Hygiene products and solutions which has a strong global presence. We are looking for a Shopper Marketing Manager to join our dynamic team in Personal Care Business Unit in Dubai and play a pivotal role in shaping the success of the Levant region. We’re seeking individuals who embody our core values, embrace challenges, innovate fearlessly, and thrive in a fast-paced environment. If this describes you, we’d love to connect.

About the Role

The Shopper Marketing Manager is responsible for driving the Customer Marketing budget and executing regional plans, with a primary focus on the Levant. This role centers on the Personal Care categories—Feminine Hygiene, Incontinence, Beauty Care, and Baby Care—represented by the brands Nana, TENA, Demak’up, and Libero. The position reports to the Customer Marketing Manager for the Middle East and Africa, who is also based in Dubai.

What You Will Do

• Partner with key distributors to drive brand plans and on the ground execution.

  
  

• Develop and lead implementation of customer and channel specific shopper activation plans, including promotion, communication to customers and shoppers, and input into account planning.

  
  

• Support the implementation of the merchandising standards to support category and brand sales growth.

  
  

• Ensure a robust ROI model is being implemented, incl. setting KPIs for relevant dimensions (e.g. categories, channels, customers and/or promotions), evaluated and followed up with corrective actions.

  
  

• Provide insight from local markets regarding retailer and shopper dimension to provide input to the commercial strategy.

  
  

• Plan and manage related budgets.

  
  

• Contribute to best practice sharing, Essity international networks and projects.

  
  

• Analyse available data and identifies key learnings, best practices, opportunities or threats for key customers.

  
  

• Grow E-commerce and implement successful online activations.

  
  

• Collaborate with customer marketing colleagues (GCC/KSA and Africa) in seeking synergies.

  
  

Who You Are

• Must have a university degree, with a specialization in Economics or Marketing.

  
  

• Must have minimum 5 years' experience in Customer Marketing / Sales / Marketing, within FMCG and in the Middle East.

  
  

• Must be fluent in English and Arabic.

  
  

• Must have experience working with different nationalities and cross-functional teams.

  
  

• Must have the ability and readiness to travel across Middle East – when permitted.

  
  

• Must have the capability to work effectively within a cross-functional matrix organization and project environment.

  
  

• Must have strong problem solving, analytical and numerical skills, with the ability to draw conclusions based on analyses.

  
  

• Must have a clear understanding of commercial situations and the knowledge and ability to apply effective actions.

  
  

What We Can Offer You

Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere.

Innovate for Good  |  Excel Together |  Be You with Us