Commercial responsibilities

• Execute commercial priorities to maximize revenue and attendance across domestic and international market segments for Al Ain Zoo.

  
  

• Identify, develop, and expand new business channels and revenue streams.

  
  

• Build and maintain strategic partnerships within both domestic and travel trade markets.

  
  

• Drive initiatives that enhance market awareness, partner engagement, and conversion.

  
  

• Support international trade strategy execution, aligning activities with global market opportunities.

  
  

• Expand Al Ain Zoo’s presence through partnerships, campaigns, and trade engagements.

  
  

• Monitor global and domestic competitor activity to drive performance optimization.

  
  

• Strengthen the Schools, Corporate, and Government segments through strategic account management.

  
  

• Support and develop the Events/MICE segment in alignment with the business priorities.

  
  

• Ensure strong client relationship management, including executive-level engagements when required.

  
  

Leadership responsibilities

• Set clear KPIs, annual targets, and operational objectives for the sales team.

  
  

• Coach, mentor, and develop high-performing team members, supporting succession planning.

  
  

• Promote accountability and a performance-driven culture through structured reviews and performance management.

  
  

• Coordinate with Marketing, Operations, Science Education and Customer Experience to ensure unified delivery of commercial priorities.

  
  

• Lead or support key negotiations as directed by the Senior Sales Director.

  
  

B2B Marketing responsibilities

• Work closely with the B2B Trade Marketing Manager to direct B2B marketing strategies and campaigns to drive revenue, attendance, and market engagement.

  
  

• Implement targeted marketing initiatives for domestic market and internationally (OTAs, DMCs, and Tour Operators).

  
  

• Ensure alignment between sales objectives and marketing-led trade campaigns.

  
  

• Monitor campaign performance, market trends, and competitor promotions to guide improvements.

  
  

• Strengthen partner engagement through events, trainings, webinars, and trade activations.

  
  

Strategic responsibilities

• Manage and monitor the sales budget, ensuring adherence to internal processes.

  
  

• Support the development and execution of long-term sales strategies aligned with the broader portfolio direction.