Management of sales activities within UAE for Modern Trade. This includes direct supervision of Area Development Managers & Area Development Supervisors, achievement of sales targets, management of customers within the area assigned, development of business, management of territory and category profitability. 

• Achieve Monthly sales & yearly targets as per AOP


• Quarterly business reviews with key assigned customers


• Track and manage spending per customer


• Complete ownership of the Business Development Agreements (BDA’s); negotiation to implementation.


• Strategic inputs for Brand wise / Category wise / Outlet wise target plan.


• Responsible for team performance and developing own team.


• Present periodic business reviews by analyzing sales data, and performance against annual plans.


• Responsible for updating TMI contract module & TDA process on time for all contractual customers.


• Timely EPOS analysis and action plan


• Direct and daily supervision of the team activities  


• Align with various category stakeholder on initiatives and achievements 


• Maintain and improve share of shelf by improving distribution coverage as stipulated in the annual objectives 


• Relationship Management – Internal and External


• Conduct regular market visits and route rides with the team


• Develop strategies and objectives for the assigned territory for the Annual Operating Plan.


• Conduct weekly review meetings with the team to work over agendas and actionable plans


• Report and monitor competition activities


• Proactively Planning all the Promotions for better execution


• Planning and Forecast for IFFCO brand by SKU wise


• Product Execution, Product Listing & Availability


• Tracking GRV's within stipulated budget spend & Using trade budget effectively.


• Ensure all rental displays are followed and adhered by the customers and merchandisers.


• Ensure store level merchandising as per the planogram defined by category.


• Ensuring replenishment of products and FIFO management in a timely manner.


• Responsible for the collection of receivables from the market and ensure smooth sales transactions


• To ensure reduction in damages / expiries and sales returns from the market within the set targets.

• Value & Volume Target


• BDA negotiation & closure


• Ageing & Collection


• Achievement of expiries/damages/market returns within set targets


• NPD listing


• Territory Growth


• Weighted and numeric distribution 


• Product availability and visibility 


• TMI management


• Route Profitability

Overall 5 to 7 years’ experience in similar role in the UAE, management experience

Minimum of 5 years’ experience in FMCG, preferably dealing with food products sales

Must have a Bachelor degree in business or management related field.

MBA degree in business or management related field is desirable