Job Overview

We are a heritage luxury jewellery brand with a strong presence in diamonds, gold, gemstones, and bespoke jewellery. We are looking for a highly creative and execution-focused Digital Marketing Team Member who can independently handle graphics design, video content creation, and social media management across all major platforms.

This role is ideal for someone who understands luxury aesthetics, jewellery storytelling, and high-visual brand building, and can translate that into engaging digital content that drives visibility, footfalls, and brand recall.

Key ResponsibilitiesCreative & Content

• Design high-quality graphics for social media, website, promotions, and in-store campaigns
• Create and edit short-form videos (Reels, Shorts, Stories) showcasing jewellery, craftsmanship, launches, and client stories
• Maintain visual consistency aligned with a luxury jewellery brand identity
• Conceptualize content calendars for festivals, launches, campaigns, and evergreen posts

Social Media Management

• Manage and grow brand presence across Instagram, Facebook, YouTube, LinkedIn, and other relevant platforms
• Write captions with strong storytelling, cultural sensitivity, and luxury tone
• Schedule posts, manage engagement, respond to comments/DMs professionally
• Track basic performance metrics and suggest improvements

Brand & Market Understanding

• Understand jewellery categories: diamond jewellery, gold jewellery, gemstones, bridal, and bespoke pieces
• Align content with cultural occasions, festive calendars, and buying cycles relevant to jewellery customers
• Work closely with the sales and management team to support campaigns and promotions

Experience:

• Jewellery: 1 year (Preferred)
• Tele Calling: 1 year (Preferred)

Skills

Required Skills & ExperienceMust-Have

• 2–5 years of experience in digital marketing and content creation, preferably in jewellery or luxury products
• Strong hands-on skills in graphics design tools (Adobe Photoshop, Illustrator, Canva, etc.)
• Strong hands-on skills in video editing tools (Premiere Pro, Final Cut, CapCut, etc.)
• Proven experience managing multiple social media platforms end-to-end
• Strong aesthetic sense suited to luxury and premium brands

Preferred

• Prior experience working with South Asian jewellery styles, clientele, or luxury markets
• Strong understanding of festive, bridal, and culturally driven jewellery marketing
• Excellent English communication skills

Personality Traits We Value

• Highly creative with attention to detail
• Self-driven and execution-oriented
• Comfortable working in a fast-paced retail environment
• Strong sense of ownership and accountability
• Passion for luxury, jewellery, and visual storytelling

What We Offer

• Opportunity to work with a legacy luxury jewellery brand
• High creative ownership and visibility
• Long-term growth opportunity
• Competitive salary based on experience and skill level

Job Type: Full-time

Education:

• Bachelor's (Required)

Language:

• Hindi (Preferred)
• Tamil (Preferred)
• Telugu (Preferred)
• Malayalam (Preferred)
• Kannada (Preferred)