The Performance Marketing Specialist will drive strategic growth across digital marketing channels.
This position is designed for an analytical thinker who is passionate about data-driven strategies and is eager to optimise campaigns for maximum performance.
The successful candidate will work closely with a dynamic marketing team to enhance brand visibility and customer acquisition.
Key Responsibilities: - Plan, execute, and optimise paid advertising campaigns across Google Ads, Facebook Ads, and Instagram Ads - Analyse campaign performance data using Google Analytics and other tools to identify trends and opportunities - Conduct A/B testing to improve ad creatives, landing pages, and audience targeting - Manage campaign budgets and allocate resources to maximise ROI - Develop and implement SEO strategies to complement paid efforts - Create detailed performance reports with actionable insights for stakeholders - Collaborate with the content and design teams to produce high-converting ad creatives - Stay up-to-date with the latest digital marketing trends, tools, and best practices Nice to Have: - Experience in e-commerce or high-growth startup environments - Familiarity with SEO strategies and tools - Certification in Google Ads or Facebook Blueprint - Bachelor's degree in Marketing, Business, or a related field - 2+ years of proven experience in performance marketing or a similar role - Strong analytical skills with a knack for numbers and data interpretation - Proficiency in digital advertising platforms (Google Ads, Facebook Ads, Instagram Ads) - Hands-on experience with analytical tools such as Google Analytics - Experience with A/B testing and campaign optimization techniques - Strong budget management and ROI analysis skills - Excellent verbal and written communication skills - Knowledge of SEO principles and performance marketing best practices