JOB PURPOSE:The job holder is responsible for planning, developing and implementing the company's marketing strategies, media planning, marketing communications, and ongoing promotional activities. DESCRIPTION: Marketing Strategy:Leverages customer and market intelligence to develop/modify marketing strategy/plan Participates in the development of online marketing strategy Executes the annual marketing plan for the company and drive marketing programs that increase market share, revenue and profitability Builds and execute brand plan by category Creates an integrated approach to support the marketing vision across digital, e-commerce, CRM, retail, and public relations Drives the company to be customer centric Media Planning:Develops and implements media plan to promote the the company's products to diverse set of audiences Manages media communications and maintaining ongoing relationships with media contacts Leverages customer understanding to find the right combination of media mix that will enable maximum reach and impact Develops cross channel media campaigns and influencer partnerships that amplify brand positioning and story across social media, digital publishers and blogs as well as drive customer acquisition Promotions:Collaborates with the team to implement innovative branded content for each channel that aligns with new launches, promotions, and other business needs Measures campaign outcomes and make recommendations to refine and continuously improve our marketing efforts Ideates and manages tests and leverage data to inform future programs and improve performance by channel Responsible for planning and managing campaigns to promote the company's products and services. Responsible for supervising promotional programs to incentivize the point-of-purchase Combines advertising with promotional deals to entice consumers and clients to buy products
QUALIFICATIONS, RELEVANT CERTIFICATIONS & EXPERIENCE:
Bachelor’s Degree in Marketing or related field. Preferred Professional Certifications:3-5 years of relevant experience Full Professional Proficiency of English and Arabic Language