- Develop and execute data-driven digital marketing campaigns that increase brand awareness and drive customer engagement.
- Utilize SEO best practices to optimize website content and improve organic search rankings through keyword research and on-page strategies.
- Monitor and analyze performance metrics using tools like Google Analytics to refine strategies and enhance ROI.
- Manage and grow social media presence across platforms by creating engaging content that resonates with target audiences.
Desired Candidate Profile
- Bachelor's degree in Marketing, Business, or a related field is preferred to ensure a solid foundation in marketing principles.
- A minimum of 2-4 years of hands-on experience in digital marketing, demonstrating a proven track record of successful campaigns.
- Relevant certifications such as Google Ads, Google Analytics, or HubSpot Inbound Marketing to validate expertise.
- Experience with various digital marketing tools and platforms, including SEO tools, social media management software, and email marketing services.