Key Responsibilities

• Plan, launch, and optimize Google Ads campaigns across Search, Performance Max, Display, YouTube, and Demand Gen.

• Conduct keyword research and build effective campaign structures.

• Manage large advertising budgets while maximizing ROI and lead quality.

• Monitor and optimize campaign performance using key metrics such as CTR, CPC, CPA, CPL, ROAS, and Conversion Rate.

• Set up and monitor conversion tracking using Google Tag Manager, Google Analytics 4 (GA4), and Google Ads Conversion Tracking.

• Perform A/B testing on ads, audiences, bidding strategies, and landing pages.

• Analyze campaign performance and prepare actionable reports with recommendations.

• Collaborate with designers, content creators, and marketing teams to improve campaign performance.

• Stay updated with Google Ads features, industry trends, and AI-powered marketing tools.

AI Skills (Required)

Candidates should have practical experience using AI tools such as:

• ChatGPT

• Claude

• Gemini

• Google AI tools

• Other AI-powered marketing, reporting, automation, and productivity tools.

Preferred

• Google Ads Certifications.

• Experience targeting UAE/GCC markets.

• Experience in the automotive or car rental industry.

• Experience working with large monthly advertising budgets.

Requirements

Requirements

• Minimum 3 years of hands-on experience managing Google Ads campaigns.

• Proven experience managing high-budget Google Ads accounts.

• Strong knowledge of Search, Performance Max, Display, YouTube, and Remarketing campaigns.

• Experience with Google Analytics 4 (GA4), Google Tag Manager, and Google Ads Conversion Tracking.

• Strong understanding of campaign optimization, lead generation, bidding strategies, and conversion tracking.

• Excellent analytical and problem-solving skills.

• Good English communication skills.