Social Media & Personal Branding Specialist (CEO Office) Job Title: Social Media & Executive Personal Branding Specialist Location: United Arab Emirates (UAE) Department: Office of the CEO / Marketing Employment Type: Full-time About the Company:We are a premier holding group in the United Arab Emirates with a highly diversified investment portfolio, primarily driven by our leading Real Estate Development sector. We are committed to excellence, innovation, and shaping the future across key strategic industries in the region. Job Purpose:To develop, manage, and elevate the CEO’s Personal Brand and digital/media presence in a professional manner that reflects the Group’s market leadership and stature. The specialist will be responsible for managing all social media accounts for the CEO, covering on-site events, conferences, television interviews, and official engagements, while creating high-impact corporate and leadership content in both Arabic and English. Key Responsibilities:1. Executive Personal Branding & Social Media Management:Formulate and implement a comprehensive personal branding strategy for the CEO across platforms (Linked In, X/Twitter, Instagram, You Tube). Draft and publish high-level Thought Leadership content highlighting the CEO’s strategic vision and the Group’s milestones. Handle high-level engagement and communications with followers, industry peers, and media outlets in strict alignment with executive protocol.2. On-Site Event & Media Coverage:Accompany the CEO to conferences, real estate expos, TV appearances, and press interviews for exclusive live coverage. Capture high-quality video footage and photos (both on-stage and behind-the-scenes) to create dynamic short-form videos (Reels, Shorts, Tik Tok). Coordinate with TV channels and media platforms to source raw footage, edit, and repurpose content for the CEO’s personal channels.3. Content Creation & Marketing:Write compelling, professional content in Fluent Native-Level Arabic (with strong command of English) tailored for executive and real estate audiences. Produce market insights, opinion pieces, and leadership notes reflecting the CEO’s expertise in real estate development and macroeconomics. Perform quick turnaround video editing and graphic design using modern content tools (e.g., Cap Cut, Canva, Adobe Premiere).4. Online Reputation & Analytics:Monitor brand mentions, public relations coverage, and online sentiment regarding the CEO and the Group (Online Reputation Management). Prepare monthly performance reports analyzing audience growth, engagement metrics, and brand reach. Requirements & Qualifications:Gender: Female candidate. Language Proficiency: Native Arabic speaker (fluent in formal written and spoken Arabic), with professional fluency in English. Experience: 3 to 5+ years of experience in social media management, with direct experience in Executive Personal Branding (CEO / Public Figures) strongly preferred. Industry Background: Solid experience or knowledge in Real Estate Development or Investment Holding conglomerates within the UAE/GCC. Technical & Creative Skills:Advanced mobile/camera videography and photography skills. Proficiency in fast-paced video editing and graphic tools. Deep understanding of C-suite corporate etiquette and executive protocols. Mobility & Flexibility: Willingness to travel and attend events locally and regionally as required. Key Competencies (Soft Skills):Outstanding communication, diplomacy, and interpersonal skills. Strict commitment to confidentiality and data privacy regarding executive affairs. Sharp agility and quick decision-making for real-time live content creation. Professional, polished executive image suitable for representing the CEO's office in official forums.