• Plan, execute, and optimize paid media campaigns across platforms such as Google Ads, Facebook, Instagram, and LinkedIn to drive lead generation and brand awareness.

• Conduct in-depth keyword research, competitor analysis, and on-page/off-page SEO strategies to improve organic search rankings and website traffic.

• Monitor, analyze, and report on campaign performance metrics, providing actionable insights and recommendations for continuous improvement.

• Collaborate with content creators and designers to develop compelling ad creatives and SEO-friendly website content.

• Manage advertising budgets, bid strategies, and campaign pacing to maximize ROI and achieve marketing objectives.

• Implement tracking pixels, conversion tags, and analytics tools to ensure accurate measurement of campaign effectiveness.

• Stay up-to-date with industry trends, algorithm updates, and emerging digital marketing technologies.

• Coordinate with cross-functional teams to align media buying and SEO strategies with broader marketing and business goals.

• Identify new growth opportunities through A/B testing, audience segmentation, and innovative campaign tactics.

• Ensure all campaigns comply with relevant advertising policies, data privacy regulations, and brand guidelines.

Requirements

• 3-5 years of proven experience in media buying and SEO within a digital marketing or agency environment.

• Demonstrated expertise in managing paid media campaigns across multiple digital platforms.

• Strong understanding of SEO best practices, including technical, on-page, and off-page optimization.

• Proficiency with analytics and advertising tools such as Google Analytics, Google Ads, Facebook Business Manager, and SEMrush or Ahrefs.

• Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.

• Experience working in a remote environment and managing multiple projects simultaneously.

• Strong communication and collaboration skills to work effectively with cross-functional teams.

• Ability to manage budgets, forecast performance, and optimize for ROI.

• Up-to-date knowledge of digital marketing trends, search engine algorithms, and advertising policies.

• Self-motivated, detail-oriented, and results-driven mindset.