• Develop and execute data-driven digital marketing strategies that align with business goals and enhance brand visibility.
• Conduct thorough market research and analyze trends to identify new opportunities for growth and engagement.
• Manage and optimize pay-per-click (PPC) campaigns across various platforms, ensuring maximum ROI and performance metrics are met.
• Create compelling content for various digital channels, including social media, blogs, and email campaigns, tailored to target audiences.

Desired Candidate Profile

• Bachelor's degree in Marketing, Communications, or a related field, with a strong foundation in digital marketing principles.

• Minimum of 3 years of hands-on experience in digital marketing, with a proven track record of successful campaigns.

• Certifications in Google Ads, Google Analytics, or HubSpot Inbound Marketing are highly preferred to demonstrate technical proficiency.

• Experience in a fast-paced environment, ideally within e-commerce, tech, or a startup, showcasing adaptability and innovation.

  • Strong experience managing Meta Ads and Google Ads.

  • Strong knowledge of SEO, Local SEO and GEO.

  • Experience creating and managing landing pages.

  • Experience managing multiple Google Business Profiles/locations.

  • Strong understanding of GA4, Google Search Console and Google Tag Manager.

  • Knowledge of conversion tracking, pixels and UTM tracking.

  • Strong analytical and reporting skills.

  • Experience with lead generation, online bookings or e-commerce is highly preferred.

  • Strong understanding of digital customer journeys and conversion funnels.

  • Excellent written and verbal communication skills.

  • Ability to manage multiple projects and deadlines independently.