Job description

Job Description – Appointment Setter (Business Development Executive)

Location: Remote | Experience: 1–3 Years | Industry: Healthcare Digital Marketing

About HMA Digital Marketing Services LLC

HMA Digital Marketing Services LLC is a healthcare-focused digital marketing agency working with plastic and cosmetic surgeons, aesthetic clinics, and hospitals across the globe. We specialize in SEO, Paid Advertising, Social Media Marketing, Website Development, and AI-powered marketing solutions.

We are looking for a proactive and results-driven Business Development Executive (Appointment Setter) to join our growing team. The ideal candidate will be responsible for researching and identifying potential clients, crafting and running outbound outreach campaigns, and booking qualified appointments with our senior sales team — while supporting the deal all the way through to proposal and follow-up.

Key Responsibilities

• Research & prospecting: Identify and build target lists of prospective clients, including plastic/cosmetic surgeons, aesthetic clinics, hospitals, and other healthcare group practices, across our target markets (UAE, USA, Canada, Colombia).

• Cold pitch creation: Write and continuously refine cold pitch content — email sequences, LinkedIn messages, and call scripts — personalized to each prospect's specialty, practice profile, and region.

• Multi-channel outreach: Generate qualified leads through LinkedIn, cold emails, cold calls, and other outbound prospecting methods, managing multi-touch sequences and responding promptly to inbound replies.

• Lead qualification: Qualify leads based on predefined criteria before scheduling meetings.

• Appointment setting: Schedule and coordinate qualified appointments between prospective clients and the Senior Sales Executive / Director.

• Meeting prep: Brief the sales lead ahead of each meeting with prospect research and context — practice profile, pain points, prior engagement, and objections raised.

• Post-meeting follow-up: Conduct structured follow-up after sales meetings — via email, WhatsApp, or call — to keep the deal moving, address open questions, and coordinate next steps with the sales lead.

• Proposal support: Assist in preparing and sending proposals/quotes following meetings, and track proposal status through to a decision.

• Pipeline & CRM ownership: Maintain and update prospect information, outreach activity, meeting outcomes, proposal status, and pipeline stage in the CRM system through to won/lost.

• Collaboration: Collaborate closely with the sales and marketing teams to improve outreach strategies and campaign effectiveness.

• Tools: Utilize LinkedIn Sales Navigator, CRM tools, prospecting/enrichment platforms (e.g., Explorium, Apollo), and AI-powered tools to enhance research, personalization, and outreach efficiency.

• Targets: Achieve individual outreach, appointment-booking, and proposal-conversion targets while maintaining high-quality communication with prospects.

• Stay updated on industry trends, competitor activities, and best practices in outbound sales and lead generation.

Why Join Us?

• Friendly & supportive work culture

• Remote work flexibility

• Strong growth opportunities

• Exposure to international healthcare clients

• Continuous learning and career advancement

• Opportunity to work with modern AI-powered sales and marketing tools

Skills

Required Skills & Qualifications

• Bachelor's degree in Business Administration, Marketing, Sales, or a related field.

• 1–3 years of experience in Business Development, Sales Development, Appointment Setting, Lead Generation, or a similar outbound sales role.

• Proven experience with LinkedIn outreach, cold emailing, and cold calling.

• Ability to write compelling, personalized outbound copy (email, LinkedIn, call scripts) with minimal supervision.

• Strong verbal and written communication skills in English.

• Excellent interpersonal, negotiation, and relationship-building abilities.

• Experience using CRM platforms such as HubSpot, Zoho CRM, Salesforce, or similar, including managing pipeline stages through proposal and close.

• Strong research, organizational, and time management skills.

• Self-motivated, target-oriented, and comfortable working in a fast-paced remote environment.

Preferred Qualifications

• Experience working in a digital marketing agency.

• Prior experience selling digital marketing services, SaaS solutions, or healthcare-related services will be an added advantage.

• Familiarity with LinkedIn Sales Navigator, prospecting/enrichment tools (e.g., Explorium, Apollo), and outreach platforms such as Instantly, Lemlist, Smartlead, or similar.

• Working knowledge of AI tools such as ChatGPT, Claude, or Gemini for research, prospecting, and personalized outreach.

• Awareness of healthcare marketing outbound compliance and email deliverability best practices (domain warm-up, list hygiene, anti-spam standards).